Go-To-Market Uncovered
how to successfully launch a product and drive sustainable, long-term revenue growth
$45.60
- Hardcover
304 pages
- Release Date
9 April 2025
Summary
Go-To-Market Domination: The ARISE Framework for Explosive Revenue Growth
A proven blueprint for long-term operating success for entrepreneurs, marketers, sales leaders, and customer success teams
In Go-To-Market Uncovered: How to Successfully Launch a Product and Drive Sustainable, Long-Term Revenue Growth, celebrated entrepreneur and go-to-market strategist Paul Sullivan delivers a hands-on discussion of the ARISE framework for bringing B2B SaaS, …
Book Details
| ISBN-13: | 9781394328888 |
|---|---|
| ISBN-10: | 1394328885 |
| Author: | Paul Sullivan |
| Publisher: | John Wiley & Sons Inc |
| Imprint: | John Wiley & Sons Inc |
| Format: | Hardcover |
| Number of Pages: | 304 |
| Release Date: | 9 April 2025 |
| Weight: | 499g |
| Dimensions: | 224mm x 155mm x 33mm |
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About The Author
Paul Sullivan
PAUL SULLIVAN is Founder and Chief Strategist at ARISE GTM, a consultancy working with leadership teams in B2B tech business and financial services firms to shape and optimize go-to-market strategy. His work includes coaching, revenue operations, aligning marketing, sales, success, and product teams.
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