Marketing Artificial Intelligence

”““For any marketer exploring the power of data and AI to create better outcomes for their customers and their business, Marketing Artificial Intelligence is an essential primer. This book lucidly explores a multitude of relevant use cases with examples, vendors to watch, and questions to reflect on.”” —Sheldon Monteiro, Chief Product Officer, Publicis Sapient “”Marketing Artificial Intelligence is a must-read book to understand how AI is evolving and transforming the discipline of marketing. It’s what you need to know to stay ahead of the curve and deliver experiences that engage and wow consumers.“” —Christi Olson, Head of Paid Search, Microsoft ““Today, no business can succeed without a digital presence, and in the very near future no brand will succeed without AI. Roetzer and Kaput have done a masterful job with this book by giving you the roadmap of AI’s impacts and how you can leverage them for a more successful future.”” —Mathew Sweezey, Best Selling Author of The Context Marketing Revolution (HBR) and Cofounder Salesforce Web3 Studio ““A masterful handbook for marketers looking to understand what AI/ML can actually do, how to get started, and who can help. Marketing Artificial Intelligence is a smart, sensible, and comprehensive survey of the landscape, full of inspiring examples and practical advice.”” —Jim Lecinski, Clinical Associate Professor of Marketing, Northwestern’s Kellogg School of Management and Coauthor of The AI Marketing Canvas ““With AI’s ability to gain insight into your target audience, it is simple to understand why Paul and Mike wrote this valuable book to educate business leaders.”” —Jeanne Hopkins, Chief Revenue Officer, OneScreen.ai and Former VP of Marketing, HubSpot ““A vital roadmap to plan and deploy AI in marketing, regardless of industry or company size … This book is a lifeline for CMOs who think the next five years will look anything like the last five years.”” —John Dougherty, Chief Marketing Officer, Brighton Jones ““If you want your agency to thrive, continue to be in demand, and be profitable … you can’t really afford not to read this book. It’s written by marketers for marketers. And it is your future.”” —Drew McLellan, CEO, Agency Management Institute“

Paul Roetzer is founder and CEO of PR 20⁄20 and Marketing Artificial Intelligence Institute; author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and creator of the Marketing Artificial Intelligence Conference (MAICON) and AI Academy for Marketers. His first book, The Marketing Agency Blueprint, serves as a guide for building tech-savvy, hybrid agencies that are more efficient, influential and profitable than traditional firms. As a speaker, Roetzer is focused on making AI approachable and actionable, and helping change agents drive transformation through marketing talent, technology and strategy. A graduate of Ohio University’s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies.

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