For introductory Research Methods courses in any area of study
An engaging, cross-disciplinary guide to research methodology Practical Research: Planning and Design is a do-it-yourself, how-to manual for planning and conducting research. Suitable for a wide variety of courses in basic research methodology, the book uses a conversational tone, step-by-step instructions, and practical suggestions to guide the reader from the selection of a problem to the preparation of a completed report.
The 12th Edition has been updated to include the latest technology-based strategies and online tools. Other key changes include a better balance between quantitative and qualitative methods and the addition of a new chapter on action research.
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Jeanne Ellis Ormrod received her A.B. in psychology from Brown University and her M.S. and Ph.D. in educational psychology from The Pennsylvania State University. She was Professor of Educational Psychology at the University of Northern Colorado for 22 years, where she taught courses in research methods and assessment as well as in her academic discipline; she is currently Professor Emerita of Psychological Sciences there. Subsequently, she has also taught research methods at the University of New Hampshire. She has published and presented extensively on cognition and memory, cognitive development, instruction, and related topics but is probably best known for this book and several others: How We Think and Learn, Human Learning, Child Development and Education, Educational Psychology and Essentials of Educational Psychology.
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