Essentials of Thought Leadership & Content Marketing
Boost Your Brand, Increase Your Market Share, and Generate Qualified Leads
$49.80
- Paperback
230 pages
- Release Date
3 March 2020
Summary
Essentials of Thought Leadership and Content Marketing is a comprehensive, practical, step-by-step guide to achieving content marketing success. What’s the connection between thought leadership and increased sales? Consistent strategy. Thought leadership and content marketing can be powerful tools for your business, but to use them to their fullest potential, you need to have a plan. Essentials of Thought Leadership and Content Marketing helps you create a comprehensive and rigorous content m…
Book Details
| ISBN-13: | 9781610353168 |
|---|---|
| ISBN-10: | 1610353161 |
| Author: | Paul Kaplan |
| Publisher: | Linden Publishing Co Inc |
| Imprint: | Linden Publishing Co Inc |
| Format: | Paperback |
| Number of Pages: | 230 |
| Release Date: | 3 March 2020 |
| Weight: | 336g |
| Dimensions: | 155mm x 230mm |
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Critics Review
“Impressively informative, expertly written, organized and presented … recommended reading for marketers, advertising professionals, and entrepreneurs.” -Wisconsin Bookwatch
“In this book, Paul has captured all the practical essentials that a thought leadership marketer needs: how to decide which content to develop and how to produce and market it. This book is not another breathless celebration of the virtues of content or thought leadership marketing; it’s an invaluable handbook for getting the job done!” Tim Parker, The Bloom Group
Paul Kaplan
Paul Kaplan has worked in marketing for over 15 years, for industry-leading companies, including Barnes & Noble, American Express, and McGraw-Hill. Kaplan earned a BA from Yale College and an MBA from Yale School of Management. He is the author of three previous books.
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