Invested

“I’m reading the wonderful Invested: How Three Centuries of Stock Market Advice Reshaped Our Money, Markets, and Minds, a magnificent effort from five dedicated academics covering a full 300 years of printed investment advice. That adds up to an awful lot of books. But skim the contents of a few and you will find that under different titles and guises, they mostly give the same rather good advice—advice we are as well to follow today as we were in the eighteenth century.” * Bloomberg *“A magnificent effort from five dedicated academics covering a full 300 years of printed investment advice.” * The Washington Post *“Invested is an engrossing survey … . This is a sourcebook I’ll return to frequently for my own work. Fascinating and highly recommended.” * The Patient Investor *“This book is well written and sustains the general themes over three centuries whilst having the space in each chapter to explore different topics… . The book itself is a positive gold mine of information on investment advice, and also raises new research questions to be explored through such histories. Invested should be on every financial historian’s bookshelf.” * Economic History Review *“Recommended.” * Choice *”[An] ambitious and entertaining book on the history of stock market advice in the UK and US from 1720 to today… . Invested shows that the lure of stock market advice is persistent.” * Business History *“Invested is a comprehensive and very well-informed account of the development of financial advice literature from its first appearance in 1761 to the present day, including a very useful afterword on the effect of the current pandemic on the genre. This excellent book provides a vast and original understanding of how financial advice has grown in relation to both the evolution of the stock market and the financialization of everyday life.” * Anne Murphy, University of Portsmouth *

Paul Crosthwaite is professor of English at the University of Edinburgh.