The fourth edition of Cases in Public Relations Management gives students a practical view of how on-the-ground public relations is practiced today and encourages readers to put their knowledge to the test to assess what has worked and consider alternate approaches to the situations these cases explore.
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Summary
The fourth edition of Cases in Public Relations Management gives students a practical view of how on-the-ground public relations is practiced today and encourages readers to put their knowledge to the test to assess what has worked and consider alternate approaches to the situations these cases explore.
Description
This fourth edition of Cases in Public Relations Management features a combination of new and tried-and-tested cases that give students a practical view of how on-the-ground public relations is practiced today.
Showcasing both successes and failures in public relations management, this text uses a problem-based case study approach that encourages readers to put their knowledge to the test to assess what has worked and consider alternate approaches to the situations these cases explore. It features questions for discussion and prompts to “dig deeper” into the cases at hand. New to the fourth edition:
- Fifteen new cases, including Anheuser-Busch InBev, Dove, Juul, FTX, Norfolk Southern, Barbie, and Nike
- Emphasis on social media, sustainability, ethics, and social responsibility for communication management today
- End-of-chapter activities that reinforce concepts
Developed for advanced students in strategic communication and public relations, this book prepares them for their future careers as communication and public relations professionals.
The fourth edition features fully updated online resources: student case guides with case supplements, instructor case guides with sample answers to end of case questions in the text, and PowerPoint lecture slides. Please
About the Author
Patricia Swann, former Dean of the School of Business and Justice Studies, is Distinguished Professor of Public Relations and Management at Utica College, U.S.A. She is Executive Director of the Raymond Simon Institute for Public Relations and Journalism and former Head of the Public Relations Division of the Association for Education in Journalism and Mass Communication.
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