Hook
the idea behind why ideas catch on
$24.42
- Paperback
144 pages
- Release Date
30 April 2021
Summary
Hook: Captivate Your Audience in the New Media Era
The must-have handbook for marketers to create effective and memorable campaigns in the new media era.
We are living in a new era of media and marketers are more confused than ever before. Nine out of 10 marketers are struggling to identify the right platforms and technologies to help them manage their audiences. Marketing has lost its way in recent years. Advertising and communication is so cluttered that marketers are crea…
Book Details
| ISBN-13: | 9781925927597 |
|---|---|
| ISBN-10: | 1925927598 |
| Author: | Pat Langton |
| Publisher: | Wilkinson Publishing |
| Imprint: | Wilkinson Publishing |
| Format: | Paperback |
| Number of Pages: | 144 |
| Release Date: | 30 April 2021 |
| Weight: | 258g |
| Dimensions: | 222mm x 152mm |
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About The Author
Pat Langton
Pat Langton is the Creative Director/Partner of Magnum Opus Partners, one of Australia’s oldest independent advertising agencies. After spending two years abroad in London, Pat returned to Melbourne with a wealth of experience collaborating across local and international brands. His success was rewarded with major international awards including a Silver Cannes Lion and three Clio awards and many others, for both his digital and traditional campaigns. His time in London focused on wellness and consumer health products, collaborating with musicians, photographers and a broad range of clients. Pat calls his work, ‘art that sells’, an apt description of the content he produces.
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