Rich Woman, Poor Woman

‘Every woman should read this book. Buy it for your female relatives and friends! The style is fun and easy to read, with Pascale using analogy, metaphor and storytelling to bring the dry subject of superannuation to life. These tips and tricks are life-changing. Rich Woman, Poor Woman gets right to the heart of the gendered nature of our relationship with money and the structural causes of the superannuation gap. This is an essential handbook for anyone who cares about a fairer future.’

Tracey Spicer AM, multiple Walkley Award-winning author, journalist and broadcaster

‘Anyone who wants long-term financial security should read Rich Woman, Poor Woman. Why? because it sheds light on one of the most critical financial tools available for securing a comfortable and financially independent retirement - superannuation. With so many women facing poverty in retirement, this book is a crucial guide to understanding how you can take practical steps which can make the difference between retiring rich and financially secure or relying on government support with financial stress and possibly a miserable existence.

’Rich Woman, Poor Woman serves as an urgent call to action, emphasising that there is no time to waste: today you must get started. Regardless of your current financial situation, now is the time to take control of your superannuation. Rich Woman, Poor Woman provides not only the “why” but also the “how”, offering practical ideas on how women can maximise their superannuation and create lasting financial security. It is an empowering read for anyone wanting to safeguard their financial future.’

Canna Campbell, host of SugarMammaTV

‘If you thought a book about superannuation couldn’t be fun or make you smile while teaching crucial lessons to help secure your financial health, then give this a try! Brilliant read.’

Dr Bronwyn King AO, CEO Tobacco Free Portfolios

PASCALE HELYAR-MORAY has 25 years of financial services marketing and brand-building experience. A seasoned entrepreneur, she is the founder of Grow My Money, a platform where you turn your shopping cashback into mortgage or superannuation savings. Previously Pascale held senior marketing roles for JPMorgan Asset Management, BT Financial Group and BNP Paribas. Her recent advisory experience includes ResMed Ventures, Investment NSW and the Australian Gender Equality Council.

Pascale was Female Fintech Leader of the Year 2024 and was awarded the Medal of the Order of Australia in the Australia Day 2024 Honours List for service to business and to women’s affairs.