Archie Bunker for President by Oscar Winberg, Paperback, 9781469690902 | Buy online at The Nile
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Archie Bunker for President

How One Television Show Remade American Politics

Author: Oscar Winberg  

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17th November 2025
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Description

Delving into the intersection of television entertainment and American politics during the 1970s, focusing on the sitcom All in the Family, this book explores how political campaigns, social movements, and legislators leveraged the show’s popularity for their own agendas. From Archie Bunker’s reactionary bigotry, to Edith Bunker’s symbolic role in the Equal Rights Amendment campaign, and the show’s creator and producer Norman Lear’s defiance against government censorship, Oscar Winberg uncovers the profound impact of television on political strategies and institutions.

Oscar Winberg’s capacious research, including in Norman Lear’s private archive, shows how All in the Family set the stage for today’s spectacle politics. It also reveals how politicians, from Richard Nixon to Hillary Rodham Clinton, skillfully utilized entertainment television to connect with audiences, demonstrating the evolution of personality politics that culminated in the political rise of Donald Trump. With a keen focus on the transformative power of television entertainment, this multifaceted history expands the discussion on the interconnected roles of media and politics, offering a new exploration into how one television show produced a profound cultural shift in American politics.

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About the Author

Oscar Winberg is a postdoctoral fellow at the Turku Institute for Advanced Studies and the John Morton Center for North American Studies at the University of Turku.

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Product Details

Publisher
The University of North Carolina Press
Published
18th November 2025
Pages
272
ISBN
9781469690902

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$82.21
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Pre order release date
17th November 2025
Check delivery options