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The Internet as a Technology-Based Ecosystem, 1st Edition, 9781349936243
Paperback
The Internet as a Technology-Based Eco-System offers a range of alternative models and analytical frameworks for the analysis of internet-based technology companies in the twenty-first century, creating a valuable tool for students and academics undertakingresearch in strategy, technology and electronic engineering.

The Internet as a Technology-Based Ecosystem, 1st Edition

A New Approach to the Analysis of Business, Markets and Industries

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$187.70

  • Paperback

    168 pages

  • Release Date

    21 April 2021

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Summary

This book examines and critiques classical approaches to strategic analysis, whilst exploring alternative methods which utilise ecosystem and platform concepts, as well as chaos and complexity theories. The innovative study provides a critique of the neoclassical Newtonian school of strategy, and proves it to be largely inappropriate as a decision-making methodology in today’s internet-based market. By developing a new biological hydrothermal vent model in which analogical comparisons are …

Book Details

ISBN-13:9781349936243
ISBN-10:1349936243
Author:Nigel Walton
Publisher:Palgrave Macmillan
Imprint:Palgrave Macmillan
Format:Paperback
Number of Pages:168
Edition:1st
Release Date:21 April 2021
Weight:454g
Dimensions:210mm x 148mm
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About The Author

Nigel Walton

Nigel Walton is Senior Lecturer in Innovation and Entrepreneurship at the University of Worcester, UK, and Associate Lecturer in Strategy at the Open University Business School. His most recent research, carried out at Coventry University, UK, involves studying the internet as a platform ecosystem.

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