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The Internet as a Technology-Based Ecosystem, 1st Edition, 9781137600769
Hardcover
The Internet as a Technology-Based Eco-System offers a range of alternative models and analytical frameworks for the analysis of internet-based technology companies in the twenty-first century, creating a valuable tool for students and academics undertakingresearch in strategy, technology and electronic engineering.

The Internet as a Technology-Based Ecosystem, 1st Edition

A New Approach to the Analysis of Business, Markets and Industries

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$238.73

  • Hardcover

    168 pages

  • Release Date

    12 May 2017

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Summary

This book examines and critiques classical approaches to strategic analysis, whilst exploring alternative methods which utilise ecosystem and platform concepts, as well as chaos and complexity theories. The innovative study provides a critique of the neoclassical Newtonian school of strategy, and proves it to be largely inappropriate as a decision-making methodology in today’s internet-based market. By developing a new biological hydrothermal vent model in which analogical comparisons are …

Book Details

ISBN-13:9781137600769
ISBN-10:1137600764
Author:Nigel Walton
Publisher:Palgrave Macmillan
Imprint:Palgrave Macmillan
Format:Hardcover
Number of Pages:168
Edition:1st
Release Date:12 May 2017
Weight:3.44kg
Dimensions:210mm x 148mm
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About The Author

Nigel Walton

Nigel Walton is Senior Lecturer in Innovation and Entrepreneurship at the University of Worcester, UK, and Associate Lecturer in Strategy at the Open University Business School. His most recent research, carried out at Coventry University, UK, involves studying the internet as a platform ecosystem.

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