Frictionless
7 Steps to Remove Barriers, Unlock Value, and Outpace Your Competition in the AI Era
$46.80
- Paperback
312 pages
- Release Date
12 November 2025
Summary
In an era where AI can generate code in minutes, why do software teams still struggle to deliver?
While artificial intelligence transforms how we build software, most organizations remain trapped by friction that turns AI’s promise of speed into bottleneck nightmares. Slow deployments, brittle systems, and frustrated developers create invisible drag on innovation-costing US companies $1.52 trillion annually in technical debt alone.
Frictionless: 7 Steps to Remove Barriers,…
Book Details
| ISBN-13: | 9781662966378 |
|---|---|
| ISBN-10: | 1662966377 |
| Author: | Nicole Forsgren, Abi Noda |
| Publisher: | Shift Key Press |
| Imprint: | Shift Key Press |
| Format: | Paperback |
| Number of Pages: | 312 |
| Release Date: | 12 November 2025 |
| Weight: | 417g |
| Dimensions: | 229mm x 152mm x 17mm |
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What They're Saying
Critics Review
“In my mission to help geeks feel safe in the world, external friction frequently creates anxiety. “Why can’t I go faster? I’m told I have to go faster!” Frictionless makes the business case and the human case for reducing friction as a strategic investment.” - Kent Beck
“Frictionless is a comprehensive, practical reference for implementing a developer experience practice at your organization. It’s the book I wish I’d had when I was leading this role. Based on a wealth of experience at the cutting edge of this field, this book is an essential guide for leaders and practitioners who want to achieve breakthrough, lasting improvements in engineering productivity and team health.” - Jez Humble
“An encyclopedic resource for anyone at any stage of their DevEx transformation journey” - Camille Fournier
About The Author
Nicole Forsgren
Nicole Forsgren is an expert in DevOps and Developer Experience and has led and advised DevEx efforts across the industry. She is the lead author of the Shingo Publication Award-winning book Accelerate: The Science of Lean Software and DevOps: Building High Performing Technology Organizations. Her work on technical practices and development has been published in industry and academic journals and is used to guide organizational transformations around the world.
Abi Noda is the founder and CEO at DX, where he leads the company’s strategic direction and R&D efforts. His work focuses on developing measurement methods to help organizations improve developer experience and productivity. Before joining DX, Noda held engineering leadership roles at various companies and founded Pull Panda, which was acquired by GitHub in 2019.
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