Ethical AI in Marketing
aligning growth, responsibility and customer trust
$56.15
- Paperback
280 pages
- Release Date
3 August 2025
Summary
Marketing with a Conscience: A Practical Guide to Ethical AI
The rapid evolution of AI presents marketers with unparalleled opportunities, but innovation inevitably invites scrutiny. To stay ahead, marketers must ensure their use of AI is both effective and ethical.
This practical book for senior marketing professionals and aspiring leaders is the perfect guide for those looking to embed ethical principles into AI-marketing strategies from the start. As AI b…
Book Details
| ISBN-13: | 9781398622296 |
|---|---|
| ISBN-10: | 139862229X |
| Author: | Nicole Alexander |
| Publisher: | Kogan Page Ltd |
| Imprint: | Kogan Page Ltd |
| Format: | Paperback |
| Number of Pages: | 280 |
| Release Date: | 3 August 2025 |
| Weight: | 434g |
| Dimensions: | 157mm x 233mm |
About The Author
Nicole Alexander
Nicole M. Alexander is a leading voice at the intersection of marketing, technology, and AI ethics. With more than 25 years of experience, she has driven marketing across global organizations-including serving as Global Head of Marketing at Meta and Senior Vice President of Innovation at Ipsos-and now shapes future leaders as an adjunct professor at New York University. Nicole serves on the Board of Directors for The Loveland Foundation and on the Advisory Board for Per Scholas. She is based in New York.
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