The Sounds of Branding
Studying Sonic Distinctiveness in Modern Society
$371.87
- Hardcover
180 pages
- Release Date
13 October 2026
Summary
Despite its ubiquity and influence, sound branding remains insufficiently understood from a scholarly perspective. This fascinating book presents a cohesive and comprehensive introduction to the sonic dimension of branding. Nicolai Jørgensgaard Graakjær explores how and why branding sounds have the capacity to shape perceptions, emotions, and interactions with organizations and their offerings.
Analyzing this pervasive aspect of contemporary auditory experience, the book investigates …
Book Details
| ISBN-13: | 9781035337668 |
|---|---|
| ISBN-10: | 1035337665 |
| Author: | Nicolai J. Graakjær |
| Publisher: | Edward Elgar Publishing Ltd |
| Imprint: | Edward Elgar Publishing Ltd |
| Format: | Hardcover |
| Number of Pages: | 180 |
| Release Date: | 13 October 2026 |
| Dimensions: | 156mm x 234mm |
| Series: | New Horizons in Marketing series |
Critics Review
‘Graakjær’s book is a comprehensive and cohesive study of the structure, function, and cultural meaning of sound and music in branding. It is a valuable tool in understanding the relationship of music and commerce, and will be a resource for musicologists, marketing experts, and media theorists for years to come.’ – Ronald Rodman, Carleton College, USA
‘If you’ve been waiting for the sequel to “Analyzing Music in Advertising” the wait was worth it. Dr. Graakjær is back with “Sounds of Branding” a guide for students and practitioners of all things Sonic Branding. From “Motivation” to “Making the World Sound Better” this book achieves a perfect score.’ – David Allan, Saint Joseph’s University, USA
Nicolai J. Graakjær
Nicolai Jørgensgaard Graakjær is a Professor of Music and Sound in Marketing at the Department of Culture and Communication, Aalborg University, Denmark.
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