The Sweaty Startup

Filled with common sense and practical, actionable, advice, Nick Huber's book reveals that you don't have to be a genius with a world-changing idea to build a business empire and become a multi-millionaire.

Business media, television and movies, and top college courses all tell entrepreneurs the same thing: To succeed in business, you need to have a revolutionary idea. To them, success is about changing the world through constant innovation. But the truth is, 99.999 percent of businesses that pursue this strategy will fail.

In The Sweaty Startup, Nick Huber shows us that you don't need a ton of money, a brilliant new idea, complex technology, or extreme scale to succeed. There is another way to do business and find success by keeping things simple. Nick encourages readers to pursue opportunities with good odds, low risk, and moderate rewards that will set you up for a successful life, not just a successful business. Forget about mastering your craft, Huber advises. Focus on mastering sales, hiring, and delegation instead. It's not about doing what you love or pursuing your passion. It's about following the path of least resistance and executing on a proven idea in a proven market to win.

Bringing together the stories of dozens of successful businesses, including his own, Huber reveals an accessible but often-overlooked path to wealth and a life well-lived. To Nick, entrepreneurship isn't about trying to reinvent the wheel. It's not about new ideas, raising venture capital funding, or going on Shark Tank. Instead, it's about doing common things uncommonly well. The Sweaty Startup is a refreshing and straightforward road map outlining his philosophy for a new generation of entrepreneurs.

"This book is jam-packed with practical insights that arm the reader with a playbook for achieving success the old-fashioned way. A modern take on traditional business wisdom." -- Sahil Bloom, bestselling author of The 5 Types of Wealth

"This is ten business books in one. An instant classic that is action-packed and full of practical business and management tactics." -- Anthony Pompliano, author and entrepreneur

"From identifying opportunities to managing people and mastering sales, this book should be required reading for any entrepreneur." -- Andrew Wilkinson, founder of Tiny

"Most business books recycle the same talking points. The Sweaty Startup is full of cold, hard truths on what it's like to run a company from somebody who has done it." -- Shaan Puri, investor and host of the My First Million podcast

"Nick is the real deal. He has experienced the ups and downs of entrepreneurship, and his stories and lessons make this book very hard to put down." -- Codie Sanchez, founder and CEO of Contrarian Thinking

"The emphasis on founding a thriving small business, rather than the next Apple, is refreshingly pragmatic. It's a grounded take on making an honest living while working for oneself." -- Publishers Weekly

Nick Huber is a serial entrepreneur, investor, and popular creator focused on real estate and entrepreneurship. He is also the founder of The Sweaty Startup movement. Through his content, he openly shares his philosophy on life and business while building a diverse portfolio of sweaty startups in real-time. Nick co-founded and operates his primary business, Bolt Storage, a real estate private equity firm, which owns 1.9 million square feet of self-storage facilities across 62 locations in 11 states. He also owns stakes in 10 other businesses that collectively employ more than 250 people. He lives in Athens, Georgia with his wife and three kids.

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