It Just Works
The Nine Simple Rules of Apple's Success
$43.75
- Hardcover
304 pages
- Release Date
15 September 2026
Summary
What is the secret ingredient in every billion-dollar product, from the iPhone to ChatGPT? Simplicity. Humans love simplicity; it’s a deep-seated obsession. In a world of increasing chaos, Apple has built the world’s most valuable company on this single principle.
In It Just Works, top-level Apple veteran Neil West distils the company’s approach into a clear, actionable guide for leaders, entrepreneurs and anyone ready to make a bigger impact.
This book will show you …
Book Details
| ISBN-13: | 9781035082001 |
|---|---|
| ISBN-10: | 1035082004 |
| Author: | Neil West |
| Publisher: | Pan Macmillan |
| Imprint: | Macmillan Business |
| Format: | Hardcover |
| Number of Pages: | 304 |
| Release Date: | 15 September 2026 |
| Dimensions: | 234mm x 153mm |
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About The Author
Neil West
Neil West spent ten years as Apple’s Head of Music in the UK & Europe, helping grow iTunes into the world’s biggest music retailer. He then spent six years as Head of Apple Services for Southern Europe - managing App Store, Apple Music, Apple TV+, Fitness+, Apple Books, and more - a billion-dollar business.
It Just Works is his first book.
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