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Spin Selling

Neil Rackham


PUBLISHED: 30th June 2000
ISBN: 9781565114203
ANNOTATION:
How do some salespeople consistently outsell their competition? Why do closing techniques work in small sales but fail in larger ones? How can salespeople dramatically increase their sales volume from major accounts? If you're in sales—or if you manage a sales force—you need the SPIN strategy. Developed from 12 years of research into 35,000 sales calls, SPIN—Situation, Problem, Implication, Need-payoff—is already in use by many of the world's top sales forces. Now these revolutionary, easy-to-apply methods can be yours. With wit and authority, Neil Rackham explains why traditional sales models don't work for large sales. With supreme clarity, he unfolds the enormously successful SPIN strategy, using real-world examples and informative cases. You may find the techniques controversial; they often go against the grain of conventional sales training. In the end, the powerful evidence Rackham presents will convince and convert you.
Spin Selling
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OTHER FORMATS:
PUBLISHED: 30th June 2000
ISBN: 9781565114203
ANNOTATION:
How do some salespeople consistently outsell their competition? Why do closing techniques work in small sales but fail in larger ones? How can salespeople dramatically increase their sales volume from major accounts? If you're in sales—or if you manage a sales force—you need the SPIN strategy. Developed from 12 years of research into 35,000 sales calls, SPIN—Situation, Problem, Implication, Need-payoff—is already in use by many of the world's top sales forces. Now these revolutionary, easy-to-apply methods can be yours. With wit and authority, Neil Rackham explains why traditional sales models don't work for large sales. With supreme clarity, he unfolds the enormously successful SPIN strategy, using real-world examples and informative cases. You may find the techniques controversial; they often go against the grain of conventional sales training. In the end, the powerful evidence Rackham presents will convince and convert you.

Annotation

How do some salespeople consistently outsell their competition? Why do closing techniques work in small sales but fail in larger ones? How can salespeople dramatically increase their sales volume from major accounts? If you're in sales—or if you manage a sales force—you need the SPIN strategy. Developed from 12 years of research into 35,000 sales calls, SPIN—Situation, Problem, Implication, Need-payoff—is already in use by many of the world's top sales forces. Now these revolutionary, easy-to-apply methods can be yours. With wit and authority, Neil Rackham explains why traditional sales models don't work for large sales. With supreme clarity, he unfolds the enormously successful SPIN strategy, using real-world examples and informative cases. You may find the techniques controversial; they often go against the grain of conventional sales training. In the end, the powerful evidence Rackham presents will convince and convert you.

Publisher Description

How do some salespeople consistently outsell their competition? Why do closing techniques work in small sales but fail in larger ones? How can salespeople dramatically increase their sales volume from major accounts? If you're in sales--or if you manage a sales force--you need the SPIN strategy. Developed from 12 years of research into 35,000 sales calls, SPIN--Situation, Problem, Implication, Need-payoff--is already in use by many of the world's top sales forces. Now these revolutionary, easy-to-apply methods can be yours. With wit and authority, Neil Rackham explains why traditional sales models don't work for large sales. With supreme clarity, he unfolds the enormously successful SPIN strategy, using real-world examples and informative cases. You may find the techniques controversial; they often go against the grain of conventional sales training. In the end, the powerful evidence Rackham presents will convince and convert you.

Author Biography

Neil Rackham is founder and former president of Huthwaite, Inc. Huthwaite researches, consults, and provides seminars for more than 200 leading sales organizations around the world, including Xerox, IBM, and Citicorp. His academic background is in research psychology. It was at the University of Sheffield, England, that he began his research into sales effectiveness that resulted in SPIN. Rackham is the author of more than 50 articles and several books.

Product Details

Author
Neil Rackham
Short Title
SPIN SELLING 3 HOURS ON 3 3D
Publisher
Highbridge Company
Edition Description
; 3 Hours on 3
Language
English
ISBN-10
1565114205
ISBN-13
9781565114203
Media
Audio Product
Format
Compact Disc
Abridged
Yes
Year
2000
Publication Date
2000-06-30
Country of Publication
Australia
Playing time
180
Residence
Purcellville, VA, US
Narrator
Bob Kalomer
Pages
3
Audience
General/Trade