
Key Marketing Metrics
the 50+ metrics every manager needs to know
$142.63
496 pages
- Release Date
2 March 2021
Summary
Key Marketing Metrics: Measure, Manage, and Maximize Your Marketing Impact
Key Marketing Metrics is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and the nuances of more than 50 of the most important metrics, and know exactly how to choose the right one for every challenge.
With leading experts, discover how to build your reputation by:
- Using ma…
Book Details
ISBN-13: | 9781292360867 |
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ISBN-10: | 1292360860 |
Series: | Financial Times Series |
Author: | Neil Bendle, Paul Farris, Phillip Pfeifer, David Reibstein |
Publisher: | Pearson Education Limited |
Imprint: | Pearson Education Limited |
Number of Pages: | 496 |
Edition: | 3rd |
Release Date: | 2 March 2021 |
Weight: | 748g |
Dimensions: | 234mm x 158mm |
About The Author
Neil Bendle
Neil T. Bendle is an Assistant Professor of Marketing at the Ivey Business School, Western University, Canada. He holds a PhD from the Carlson School of Management, University of Minnesota, and an MBA from Darden. He has been published in journals such as Marketing Science and the Journal of Consumer Research.
Paul W. Farris is Landmark Communications Professor and Professor of Marketing at The Darden Graduate Business School, University of Virginia, where he has taught since 1980. Previously he was on the faculty of the Harvard Business School and worked in marketing management for Unilever.
Phillip E. Pfeifer is Richard S. Reynolds Professor of Business Administration at The Darden Graduate Business School, currently specializes in direct/interactive marketing. He has published a popular MBA textbook and more than 35 refereed articles in journals such as the Journal of Interactive Marketing, Journal of Database Marketing, Decision Sciences, and the Journal of Forecasting.
Dr. David J. Reibstein is the William S. Woodside Professor and Professor of Marketing at the Wharton School, University of Pennsylvania. Dave has been on the Wharton Faculty for more than two decades. He was the Vice Dean of the Wharton School, and Director of the Wharton Graduate Division.
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