Brilliant insights and shortcuts to help you thrive as an entrepreneur - even if you don't have any money to start.
Brilliant insights and shortcuts to help you thrive as an entrepreneur - even if you don't have any money to start.
At 19, Nathan Latka founded a software company with just a few thousand dollars of his own money. He sold it five years later for $10.5 million. He doesn't consider himself exceptionally brilliant; he just realized something few people know- You don't need lots of money or an original idea to become an entrepreneur. You can be a hugely successful capitalist without any capital. Latka started sharing his secrets two years ago on The Top Entrepreneurs, which Inc. called the #1 business podcast. Now his first book-written in the same funny, exuberant voice his fans have come to love-will open your eyes to the opportunities waiting all around you. It starts with rejecting four pieces of conventional wisdom- DON'T strive to be great at just one skill. DON'T try for a unique business model. DON'T focus on your goals. DON'T jump into a hot industry. By rejecting those defunct rules and following Latka's unconventional path, you can copy other people's ideas shamelessly, bootstrap a startup with almost no funding, invest in small local businesses for huge payoffs, and reap the benefits of many other shortcuts and workarounds.
“"Nathan challenges the old-school business rules most entrepreneurs take for gospel and teaches--with pictures as proof--how he used a totally different set of rules to build a fortune. Refreshing to see an author who is actually doing what he writes, and then sharing his real tactics. No BS 'theory,' this book is for people who take action." -- Tucker Max , CEO of Book in a Box and author of I Hope They Serve Beer in Hell "Just finished. That was damn good. I usually zip through books, but this one just kept sucking me in. I like that it was full of real stories with screenshots." -- Andrew Warner, creator of Mixergy "I'm still in the glass-eating phase of my career, so I'm eager to copy others' maps. This book is giving me loads of new ideas." -- Sean Langhi , first-time founder”
"Nathan challenges the old-school business rules most entrepreneurs take for gospel and teaches--with pictures as proof--how he used a totally different set of rules to build a fortune. Refreshing to see an author who is actually doing what he writes, and then sharing his real tactics. No BS 'theory,' this book is for people who take action." --Tucker Max, CEO of Book in a Box and author of I Hope They Serve Beer in Hell
"Just finished. That was damn good. I usually zip through books, but this one just kept sucking me in. I like that it was full of real stories with screenshots." --Andrew Warner, creator of Mixergy
"I’m still in the glass-eating phase of my career, so I’m eager to copy others’ maps. This book is giving me loads of new ideas." --Sean Langhi, first-time founder
Nathan Latka is CEO of TheTopInbox and eTools, and is applying what he knows about the new rules of business to 3-5x their revenue. He's also the Executive Producer and host of The Top Entrepreneurs Podcast. This is his first book.
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