Innovator's Playbook
How to Create Great Products, Services and Experiences that Your Customers Will Love
$30.39
- Paperback
240 pages
- Release Date
1 February 2020
Summary
Take a Design-led Approach to Innovation
Innovation drives growth in organisations and entire economies. Yet innovation is hard, risky and rarely successful. Most innovations and startups fail because of a lack of focus on the front end of the innovation process where customer needs are researched, insights are distilled, solutions are ideated, prototyped and tested and business models are shaped. But innovation doesn’t have to be this way.
In Innovator’s Playbook, …
Book Details
| ISBN-13: | 9780730383642 |
|---|---|
| ISBN-10: | 0730383644 |
| Author: | Nathan Baird |
| Publisher: | John Wiley & Sons Australia Ltd |
| Imprint: | John Wiley & Sons Australia Ltd |
| Format: | Paperback |
| Number of Pages: | 240 |
| Release Date: | 1 February 2020 |
| Weight: | 369g |
| Dimensions: | 23mm x 15mm x 1mm |
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About The Author
Nathan Baird
Nathan Baird is an internationally experienced innovation consultant based in Sydney. In his 21 years experience in business Nathan has worked both client side and consultancy side, across most industries and continents. He founded and led innovation and culture firm Methodry. He has also previously acted as a Consulting Program Director for UTS, working with their Business School, Design Innovation & Research Centre and Innovation & Creative Intelligence Unit.
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