The Cheer Reader by Natalie G. Adams - ISBN: 9781477334560
Hardcover
Cheerleading: more than pom-poms, a revealing lens on America.
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The Cheer Reader

Inside an American Institution

$320.45

  • Hardcover

    272 pages

  • Release Date

    6 October 2026

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Summary

Wide-ranging essays on cheerleading, from the pep rally to the NFL sidelines to All-Star competitions, and why it matters.

A staple of Americana, cheerleading is right up there with Fourth of July fireworks and a slice of apple pie. Yet this often clichéd image of cheer belies its complex history and current status as a global industry made up of diverse participants and forms. Indeed, cheerleading—its culture, controversies, and evolution—has always offered a reveali…

Book Details

ISBN-13:9781477334560
ISBN-10:1477334564
Author:Natalie G. Adams
Publisher:University of Texas Press
Imprint:University of Texas Press
Format:Hardcover
Number of Pages:272
Release Date:6 October 2026
Weight:454g
Dimensions:229mm x 152mm
Series:Terry and Jan Todd Series on Physical Culture and Sports
What They're Saying

Critics Review

The Cheer Reader is an engaging, insightful, and wide-ranging treatment of cheerleading from the early twentieth century to the present. Adams’s anthology makes it obvious that the study of cheerleading offers a way to understand major themes in American history and culture–like sexism, capitalism, popular media, exploitation, and embodied activism–and thus enriches our knowledge of both sport and society. The writing is lively and readable, without sacrificing academic seriousness, and it will appeal to both a scholarly audience and anyone with an interest in cheerleading.

–Susan K. Cahn, University at Buffalo, author of Coming on Strong: Gender and Sexuality in Women’s Sport

The Cheer Reader shows that cheer is full of contradictions: it is capitalist, enterprising, feminine, feminist, gender-segregated and co-ed, wholesome and sexualized. These essays, written by authors who clearly know the sport inside out, demonstrate that among many things, cheer is resilient. This book is an amazing source of knowledge and a fascinating read.

–Georgia Cervin, University of Western Australia, author of Degrees of Difficulty: How Women’s Gymnastics Rose to Prominence and Fell from Grace

When we set out to make Cheer, I had no idea how deep cheerleading’s roots ran–or how much I didn’t know. Natalie Adams changed that. Her scholarship illuminates cheerleading as a cultural mirror, reflecting our country’s evolving ideas about gender, race, and athleticism. The Cheer Reader is the book the sport has always deserved: rigorous, surprising, and full of heart. If watching Cheer made you love cheerleaders, reading this book will make you understand them.

–Greg Whiteley, creator of Netflix’s Cheer and America’s Sweethearts: Dallas Cowboys Cheerleaders

About The Author

Natalie G. Adams

Natalie G. Adams is a professor of Social and Cultural Studies in Education at the University of Alabama. She is the coauthor of Cheerleader! An American Icon and Just Trying to Have School: The Struggle for Desegregation in Mississippi, and a coeditor of Geographies of Girlhood: Identities In-Between.

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