Amazon

“Berg & Knights’ in-depth look at Amazon will be the go-to handbook for retailers looking to understand its impact. It’s much more than a book about Amazon - it’s a social commentary on the impact of higher-than-ever customer expectations supercharged by technology. Shoppers know what was impossible, is now possible; What was unfeasible, now feasible; what was a dream, a reality. Berg & Knights remind us reinvention to serve this new customer is not optional for any retailer.”–Andy Bond, CEO, Pepkor Europe “As well as being a comprehensive and authoritative insight on how the Amazon model relentlessly evolved to create more Amazon, it’s also a must read insight into the future of Shopping and how Retail must adapt to stay relevant to the “on my terms” customer.“–Robin Phillips, CEO, The Watch Shop “Berg and Knights lay out in a comprehensive manner a must-read primer on Amazon. This roadmap of history and progression of the online behemoth surgically explores key inflections and pivots that have led to the DNA of Amazon. Most importantly, the insights and implications presented will provoke anyone who participates in the “Industry of Everything” which Amazon competes in to reassess and evolve their own strategies. I know I will.“–Anh Nguyen Lue, North America Open Innovation and eCom Category Management Leader, P&G “If you believe in the philosophy of knowing your enemy then Amazon is a must read for any omnichannel retailer.”–Tim Mason, CEO, Eagle Eye Solutions “For any e-commerce entrepreneur, Berg & Knight bring rich insight into how Amazon has become a 25-year overnight success. But as well as unpicking Amazon’s growth, it’s also a well-timed reminder about the seismic and exciting changes in customer behaviour that’s helping new retailers like Missguided make an impact.”–Nitin Passi, CEO and Founder, Missguided “Natalie Berg and Miya Knights have written one of the definitive accounts of the rise of Amazon and its dramatic impact on the world of retail. As a financial analyst that has followed AMZN for over two decades, I found this book to be chock-full of insights and datapoints. Berg and Knights’ explanation for why Amazon “went physical” - developing Amazon Go Stores, acquiring Whole Foods - is particularly compelling. There are valuable lessons in this book for investors and for retailers, especially for companies looking to excell at WACD: What Amazon Can’t Do. I highly recommend this book.“–Mark S. Mahaney, Internet Analyst, RBC Capital Markets

Natalie Berg has spent many years helping retailers compete, or partner with, retail giants like Walmart and Amazon. A prolific speaker and retail commentator, she is former Global Research Director at Planet Retail and runs her own consultancy, NBK Retail, specializing in retail strategy, changing shopping habits and future trends. She is co-author of Walmart.

Miya Knights is Head of Eagle Eye Solutions with 20 years’ experience as an analyst, journalist and editor, specializing in enterprise technology use in retail. She owns Retail Technology magazine, is ranked one of Vend’s top 50 retail influencers and has appeared on the BBC, ITN and Sky News, as well as regularly speaking at or moderating industry events.