Advanced Marketing Analytics
transform data into insights
$127.12
- Hardcover
368 pages
- Release Date
23 March 2026
Summary
Unlock Marketing Insights: Advanced Analytics for Strategic Decision-Making
This textbook is ideal for learning and understanding more advanced data and analytical techniques in marketing analytics.
Advanced Marketing Analytics by Nasir Salari provides postgraduate students with a clear and comprehensive pathway through the advanced concepts, methods and applications that define modern marketing analytics. Designed for students undertaking marketing…
Book Details
| ISBN-13: | 9781398622876 |
|---|---|
| ISBN-10: | 1398622877 |
| Author: | Nasir Salari |
| Publisher: | Kogan Page Ltd |
| Imprint: | Kogan Page Ltd |
| Format: | Hardcover |
| Number of Pages: | 368 |
| Release Date: | 23 March 2026 |
| Weight: | 0g |
| Dimensions: | 234mm x 156mm |
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About The Author
Nasir Salari
Dr Nasir Salari is Senior Lecturer in Marketing and Academic Research Lead, based at Bath Spa University, UK. His expertise lies at the intersection of marketing and data science, with a particular focus on the application of advanced analytical techniques to marketing challenges.
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