Shikake
the japanese art of shaping behavior through playful design
$53.10
- Hardcover
192 pages
- Release Date
20 November 2020
Summary
Shikake: The Art of Nudging Behavior Through Design
We live in an era demanding behavioral change for our well-being and the planet’s survival. Yet, modifying habits, whether our own or others’, remains a daunting task.
Enter Naohiro Matsumura, introducing a revolutionary design methodology that is both logically straightforward and psychologically insightful. This approach empowers individuals across diverse fields—from UX designers and marketers to everyday citizens and bu…
Book Details
| ISBN-13: | 9781631497810 |
|---|---|
| ISBN-10: | 1631497812 |
| Author: | Naohiro Matsumura |
| Publisher: | Ww Norton & Co |
| Imprint: | Liveright Publishing Corporation |
| Format: | Hardcover |
| Number of Pages: | 192 |
| Release Date: | 20 November 2020 |
| Weight: | 318g |
| Dimensions: | 147mm x 218mm |
What They're Saying
Critics Review
Matsumura’s collection of ‘shikake’ ideas and theories embody the timeless Japanese pride in the design of ‘cleverness’… . The shikake book is a useful ‘shikake’ itself for planning and creating experiences that can deliver higher customer lifetime value.–Dr. John Maeda, former president of the Rhode Island School of Design and author of The Laws of Simplicity: Design, Technology, Business, LifeWhether you work in marketing, product design, or merely want to delight and inspire your customers and colleagues, Matsumura’s powerful, inclusive method will show you how to create sustainable behavioral change.–Nir Eyal, best-selling author of Hooked and Indistractable
About The Author
Naohiro Matsumura
Naohiro Matsumura is a professor in the Graduate School of Economics at Osaka University. He lives in Osaka, Japan.
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