Shikake
The Japanese Art of Shaping Behavior Through Playful Design
$43.20
- Hardcover
192 pages
- Release Date
20 November 2020
Summary
We are living in a time when behavioral change is necessary for our health and survival. Yet we find it exceedingly difficult to transform our own habits, let alone those of other people. Enter Naohiro Matsumura, whose powerful new design method is as astonishingly simple in its logic as it is sophisticated in its psychology. It allows any of us—from UX designers and marketers to concerned citizens and overworked parents—to address challenges in our homes, our public spaces, and our social in…
Book Details
| ISBN-13: | 9781631497810 |
|---|---|
| ISBN-10: | 1631497812 |
| Author: | Naohiro Matsumura |
| Publisher: | Ww Norton & Co |
| Imprint: | Liveright Publishing Corporation |
| Format: | Hardcover |
| Number of Pages: | 192 |
| Release Date: | 20 November 2020 |
| Weight: | 314g |
| Dimensions: | 25mm x 272mm x 147mm |
You Can Find This Book In
What They're Saying
Critics Review
Matsumura’s collection of ‘shikake’ ideas and theories embody the timeless Japanese pride in the design of ‘cleverness’… . The shikake book is a useful ‘shikake’ itself for planning and creating experiences that can deliver higher customer lifetime value.–Dr. John Maeda, former president of the Rhode Island School of Design and author of The Laws of Simplicity: Design, Technology, Business, LifeWhether you work in marketing, product design, or merely want to delight and inspire your customers and colleagues, Matsumura’s powerful, inclusive method will show you how to create sustainable behavioral change.–Nir Eyal, best-selling author of Hooked and Indistractable
About The Author
Naohiro Matsumura
Naohiro Matsumura is a professor in the Graduate School of Economics at Osaka University. He lives in Osaka, Japan.
Returns
This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.