Truth In Beauty

Truth in Beauty is a practical, easy-to-follow guide designed to help you navigate the clean beauty movement and achieve a healthier lifestyle, with realistic and practical tips.As the founder and formulator of Australian beauty brand Mukti Organics, Mukti has been an active leader within the wellness industry for over three decades. A true pioneer of green chemistry, she draws on her background in complementary medicine and beauty therapy to offer comprehensive insider knowledge on the importance of prioritising your health and detoxing your skincare routine.Originally written 6 years ago, but as the beauty industry evolves, so too must our knowledge, leading Mukti to write a revised and expanded edition.This book is designed to help consumers make informed decisions about the products theyre exposing themselves to on a daily basis.A detailed guide to deciphering product labels and claims,A comprehensive A-Z blacklist of the most commonly used ingredients in personal care and makeup products, and what you should avoid (and why) including evidence-based research,A breakdown of your toxic burden and practical tips on how to reduce itA breakdown of different skin types and how to nurture each naturally, at any age,Workbooks, checklists, and journals to help you on your journey,Comprehensive guides to face mapping, acupressure, anti-ageing facial massages, and gua sha,Tips on how to nourish from within,and more!

In the ever-evolving landscape of the beauty industry, Mukti stands as a luminary, the creative force behind her eponymous skincare brand, Mukti Organics. With an unwavering commitment to harnessing the power of nature for optimal skin health, Mukti has paved the way for the organic beauty movement. Mukti launched her award-winning skincare brand Mukti Organics in 2000, after identifying a gap in the market for organic products that are both results-driven and backed by science. At the time, skincare brands were firmly defined by the category they sat in; meaning they were either ‘natural’ but did not have the efficacy of cosmeceuticals, or they were ‘cosmeceuticals’ but laden with toxic chemicals. As a beauty therapist with a background in complementary medicine, Mukti was looking for a professional Australian skincare brand that she could recommend to her clients that blended the benefits of both categories – kind to the skin and the planet, and scientifically formulated to make visible changes to the skin’s appearance. Frustrated by the lack of options, she decided to take matters into her own hands and create her own range. She began formulating and mastering the art of creating dynamic, organic and natural beauty concoctions. Her journey includes formal education in Cosmetic Chemistry and hands-on experience in the realms of herbalism, organic chemistry, and skincare formulating. This amalgamation of education and experiential learning became the cornerstone of Mukti Organics’ unique approach to skincare. The name Mukti (/MOOKH tee/) is derived from ancient Sanskrit. The concept can be found in Hinduism, Buddhism and Jainism and refers to spiritual liberation from fears, ignorance, and false knowledge. An extension of her fierce independent spirit, Mukti initiated herself with this name in her early 20’s after the birth of her first born whilst opting out of city life to study, immerse herself in nature and raise her first child. Twenty-four years later, the eponymous brand has continued to have many rebirths. The foundation of the products and its philosophy “Inspired by Nature” ™, are firmly established in the organic marketplace. Muktis dedication to sustainability is evident in every aspect of her brand. From ethically sourcing raw ingredients to utilising eco-friendly packaging, she has woven a tapestry of environmental responsibility into the fabric of Mukti Organics. This commitment has not only resonated with conscientious consumers but has also set a standard for the industry at large. Today, Mukti Organics’ award-winning brand and formulations are sold online at , stocked in both domestic and international retailers, and used in professional treatments at world-class salons and spas. Beyond her role as a businesswoman, Mukti is an advocate for education and transparency within the beauty industry. Through workshops, webinars, and collaborations with like-minded organisations, she empowers individuals to make informed choices about their beauty routines. Mukti is also an avid writer and researcher, with her best-selling book “Truth In Beauty”, second edition set to be released later this year.

This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.