To Know Is to Compare by Mora Matassi - ISBN: 9780262545938
Paperback
Compare social media globally to unlock its power and potential.

To Know Is to Compare

Studying Social Media across Nations, Media, and Platforms

  • Paperback

    224 pages

  • Release Date

    16 May 2023

Summary

How systematic comparative research can unlock the potential of social media scholarship.

Though diverse and fruitful, social media scholarship too often focuses on single platforms in single countries, disconnected from other media that people use. Mora Matassi and Pablo J. Boczkowski’s alternative approach offers a framework based on the epistemological principle that everything we know emerges from comparing two or more entities. Drawing on a wealth of real-life cases, Matassi and …

Book Details

ISBN-13:9780262545938
ISBN-10:0262545934
Author:Mora Matassi, Pablo J. Boczkowski
Publisher:MIT Press Ltd
Imprint:MIT Press
Format:Paperback
Number of Pages:224
Release Date:16 May 2023
Weight:369g
Dimensions:229mm x 152mm
About The Author

Mora Matassi

Mora Matassi is a PhD candidate in Media, Technology, and Society at Northwestern University.

Pablo J. Boczkowski is Hamad Bin Khalifa Al-Thani Professor in the Department of Communication Studies at Northwestern University.

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