International Print and Broadcast Campaign: reaching out to sports writers and broadcasters with an interest in race/ethnicity in sportReviews expected from International Soccer Network and several freelance soccer journalistsSocial Media Campaign and copromotion of ebookDRCs available through EdelweissAiming for a joint promotion with Kicking and Screening Film Festival (NY, September)The book launch in mid-September 2021 coincides with the first matches of the UEFA Champions League with soccer fans pumped and primed for soccer-themed material.Teams included in the book are some of the European Cup favorites: Juventus, Real Madrid, Borussia Dortmund, Bayern Munich, AFC Ajax, Celtic, Liverpool, Manchester United, as well as some of the scrappiest. The author also explores a host of teams from Central Europe and former Yugoslavia making their bids to join the international leagues.We will capitalize on publicity associated with a recent research trend highlighted on NPR (eg. Jan 28, 2021) and in the NY Times (July 2021) that examines the effects of fans on the success of teams and how individual players actually play. The pandemic “ghost games” provided a unique way to study this, showing racial disparities: players of African descent performed notably better without the fans heckling them.Outreach to design blogs. Unique font design updates the Ultras' font: Ultras Liberi, a version of the fasciofont popular with left-wing and right-wing extremists since the early 20th century in Europe. This version will be released as an open-source free font timed with the launch of the book, providing another marketing angle.
International Print and Broadcast Campaign: reaching out to sports writers and broadcasters with an interest in race/ethnicity in sportReviews expected from International Soccer Network and several freelance soccer journalistsSocial Media Campaign and copromotion of ebookDRCs available through EdelweissAiming for a joint promotion with Kicking and Screening Film Festival (NY, September)The book launch in mid-September 2021 coincides with the first matches of the UEFA Champions League with soccer fans pumped and primed for soccer-themed material.Teams included in the book are some of the European Cup favorites: Juventus, Real Madrid, Borussia Dortmund, Bayern Munich, AFC Ajax, Celtic, Liverpool, Manchester United, as well as some of the scrappiest. The author also explores a host of teams from Central Europe and former Yugoslavia making their bids to join the international leagues.We will capitalize on publicity associated with a recent research trend highlighted on NPR (eg. Jan 28, 2021) and in the NY Times (July 2021) that examines the effects of fans on the success of teams and how individual players actually play. The pandemic “ghost games” provided a unique way to study this, showing racial disparities: players of African descent performed notably better without the fans heckling them.Outreach to design blogs. Unique font design updates the Ultras' font: Ultras Liberi, a version of the fasciofont popular with left-wing and right-wing extremists since the early 20th century in Europe. This version will be released as an open-source free font timed with the launch of the book, providing another marketing angle.
Just a game? This intriguing visual title looks deep into the underbelly of football (soccer) fandom, featuring a vast photographic archive of fans' graffiti and street art captured by a pioneering 'graffitologist'. At the intersection of the street and sport we find themes of the day: how racial, ethnic, and class tensions play out in visual culture.
On the fringe of sports culture are the Ultras, the football fans whose pyrotechnics, chants, wildly creative stunts, and hooliganism are infamous. Using selections from his archive containing hundreds of photographs of Ultras' street art and graffiti, including everything from elaborate murals to stickers to "scratchitto" incisions and spray-paint duels, award-winning author Mitja Velikonja introduces readers to the visual iconography of a fascinating underworld.
The Ultra subculture is built by "no-bodys," the anonymous (primarily) men whose attachments to their teams, specifically in Europe and post-socialist states, sometimes cross the lines into nationalist sentiments and militaristic "Blood and Soil" extremism. After examining general themes and trends in street art and tifo club graffiti, Velikonja embarks on a case study of fans from his native Slovenia and touches on the roles of neighboring football fans in the Balkan Wars. He continues with an analysis of political and socially progressive graffiti, local trends and circumstances, as well as its role in the United States. As he peels back layers of misinformation and misrepresentation, he cues our understanding of factional mindsets within histories of political instability, arguing for dissensus being a critical element to democracies. In the end, we understand that while always under siege, the ultra-fans require nothing less than fidelity and devotion, but precisely to what can be determined - it's anyone's game to call.
“When I saw a horde of Euro football fans urinating in the fountain of a Mediterranean town, I was sure that was all they had to say about themselves and the world. Yet, after reading Mitja Velikonja's book about football fans' graffiti, we learn that these fan-tribes have something more to express about our present societies. As Velikonja's archive with hundreds of images shows, these are subcultures from margins of society with a need for public attention, performance and self-expression, whose graffiti and street art has a sketchy yet curiously diverse ideology behind their bizarre spectacles. --Vjekoslav Perica, author of Balkan Idols: Religion and Nationalism in Yugoslav States”
Velikonja suggests the flexibility of graffiti, showing both their potential to be neutered through domestication and aestheticization, as well as their capacity for serious political subversion.
—Maria Todorova, professor at University of Illinois at Urbana-Champaign, author of Imagining the Balkans
When I saw a horde of Euro football fans urinating in the fountain of a Mediterranean town, I was sure that was all they had to say about themselves and the world. Yet, after reading Mitja Velikonja’s book about football fans’ graffiti, we learn that these fan-tribes have something more to express about our present societies. As Velikonja’s archive with hundreds of images shows, these are subcultures from margins of society with a need for public attention, performance and self-expression, whose graffiti and street art has a sketchy yet curiously diverse ideology behind their bizarre spectacles.
—Vjekoslav Perica, author of Balkan Idols: Religion and Nationalism in Yugoslav States
Mapping the visual – and vicious – struggles between football supporter groups over dominance and territory in urban landscapes of Europe, Velikonja creates a wonderful overview of this ambiguous, inventive and provocative art form, created by and for the people, and concerned with so much more than football: gender and class, local, regional and national loyalties, money, politics and emotions.
—Tea Sindbæk Andersen, author of Usable History? Representations of Yugoslavia’s difficult past from 1945 to 2002
Remarkable DIY designs are featured in Mitja Velikonja's scholarly illustrated book. [...] Velikonja's analyses are an essential addition to any discussion about the connection between football and graffiti, as well as its effect on social affairs in the streets.
—Anthony Ausgang, Artillery
Dr. Mitja Velikonja(Routledge, 2020) was awarded as one of the most important scientific achievements of University of Ljubljana for the year 2020.
Just a game? This intriguing visual title looks deep into the underbelly of football (soccer) fandom, featuring a vast photographic archive of fans' graffiti and street art captured by a pioneering 'graffitologist'. At the intersection of the street and sport we find themes of the day: how racial, ethnic, and class tensions play out in visual culture. On the fringe of sports culture are the Ultras, the football fans whose pyrotechnics, chants, wildly creative stunts, and hooliganism are infamous. Using selections from his archive containing hundreds of photographs of Ultras' street art and graffiti, including everything from elaborate murals to stickers to "scratchitto" incisions and spray-paint duels, award-winning author Mitja Velikonja introduces readers to the visual iconography of a fascinating underworld. The Ultra subculture is built by "no-bodys," the anonymous (primarily) men whose attachments to their teams, specifically in Europe and post-socialist states, sometimes cross the lines into nationalist sentiments and militaristic "Blood and Soil" extremism. After examining general themes and trends in street art and tifo club graffiti, Velikonja embarks on a case study of fans from his native Slovenia and touches on the roles of neighboring football fans in the Balkan Wars. He continues with an analysis of political and socially progressive graffiti, local trends and circumstances, as well as its role in the United States. As he peels back layers of misinformation and misrepresentation, he cues our understanding of factional mindsets within histories of political instability, arguing for dissensus being a critical element to democracies. In the end, we understand that while always under siege, the ultra-fans require nothing less than fidelity and devotion, but precisely to what can be determined -- it's anyone's game to call.
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