Swiftynomics

“Astute debut … both digestible and entertaining. Readers will appreciate this smart fusion of cultural analysis and feminist economics.”

“In Swiftynomics, economist Misty L. Heggeness makes a simple but quietly radical point: you cannot understand the modern economy—or the future of work—without understanding what is happening in women’s economic lives.”

“Reinvention, masterminding, living your era – even if the Swiftie references elude you, Heggeness drives home the now established core principle of feminist economics – until we have greater equality in the home, and until society appropriately values the unpaid care labour that is overwhelmingly carried out by women, we will never be gender equal… . Offers a rich economics history and carries hefty political analysis that speaks to the entrenchment of these challenges, along with solid solutions.”

“Economist and author Misty Heggeness has a clear mission behind her new book Swiftynomics: make economics more engaging, more accessible and more inviting for girls and women… . If economics were taught in a way that met young women where they were, more would stay.”

“Respecting the intelligence and humanity of her audience, she centers this nonfiction narrative on the dynamic of spectacular women doing spectacular things for society as a whole.”

“Throughout, she shares robust data blended with pop culture and accessible anecdotes about women, both famous and not, who have left the old system behind to thrive economically on their own while building opportunities for others.”

“Don’t be misled by the title. Swiftynomics is not a book about a pop star. It is a book about women — the work we do, the value we create, and the ways economics has failed to account for any of it.”

“This book is perfect for feminists who need a boost to show how strong women are, and that we can do anything we set our minds to, even if we have to work a bit harder to get there. This book gave me hope that we’re on the right path to women holding more leadership positions, and the changes we can make in this world.”

“Heggeness urged entrepreneurs to figure out their vision and long-term strategy for success, as well as assess whether there are any short-term, patriarchal barriers to achieving it.”

“An inventive, entertaining, and genuinely accessible contribution to feminist economics, one that meets readers where they are. Swiftynomics is a great choice for a wide range of readers, but would be particularly well suited for courses in women’s studies, labor economics, or sociology.”

“For decades, economists have struggled to explain a paradox at the heart of modern capitalism: women’s educational attainment and labour-force participation have risen steadily, yet gender gaps in pay, power, and economic security remain stubbornly persistent. Much of the explanation lies not in markets alone, but in what markets fail to count… .Heggeness … has spent her career interrogating those blind spots.”

Misty L. Heggeness is co-director of the Kansas Population Center, Associate Professor of Economics and Public Affairs at the University of Kansas, and former Principal Economist and Senior Advisor at the US Census Bureau. She is also creator of The Care Board, a dashboard of economic statistics built by and for caregivers that brings their economic contributions into the fold.

This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.