You Are The Brand
The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business
Author: Mike Kim and Todd Herman
An inspiring and practical guide to help corporate professionals start, run, and grow a side-hustle into a full-time personal brand business as a coach, consultant, or creator.
Paperback
PRODUCT INFORMATION
Summary
An inspiring and practical guide to help corporate professionals start, run, and grow a side-hustle into a full-time personal brand business as a coach, consultant, or creator.
Description
Inspires corporate professionals to build their own full-time business as a coach, consultant, or content creator
Provides clarity on how to market oneself in any marketFeatures a proven 7-step system to building a personal brand based on working with top names in the industryProvides actionable strategies that leave the reader feeling clear, energized, and inspired to dream bigFeatures practical steps to building game-changing connections and win-win partnershipsProvides clarity on the vague business of building an "expert" business
Critic Reviews
“"A needed challenge to higher integrity and authenticity in a world of image and social media followers." - Pat Flynn, SmartPassiveIncome.com "Your new business and marketing bible." - Dana Malstaff, Boss Mom "Walks you through the process of creating a compelling personal brand to build your business around." - Michael Hyatt, New York Times bestselling author "Proof that it is possible to reinvent yourself and build a career that showcases your unique expertise, passion, and experience." - Dorie Clark, Faculty, Duke University Fuqua School of Business "Challenges our assumptions about what a personal brand is, how this weird world of marketing really works, and why the best strategy for success is telling the truth. Bravo." - Jeff Goins, bestselling author "Mike Kim does more in You Are the Brand than help us brand ourselves; he helps us figure out how we can be useful in the world. And being useful leads to a sense of purpose and meaning." - Donald Miller, CEO, StoryBrand”
“A needed challenge to higher integrity and authenticity in a world of image and social media followers.” - Pat Flynn, SmartPassiveIncome.com
“Your new business and marketing bible.” - Dana Malstaff, Boss Mom
“Walks you through the process of creating a compelling personal brand to build your business around.” - Michael Hyatt, New York Times bestselling author
“Proof that it is possible to reinvent yourself and build a career that showcases your unique expertise, passion, and experience.” - Dorie Clark, Faculty, Duke University Fuqua School of Business
“Challenges our assumptions about what a personal brand is, how this weird world of marketing really works, and why the best strategy for success is telling the truth. Bravo.” - Jeff Goins, bestselling author
“Mike Kim does more in You Are the Brand than help us brand ourselves; he helps us figure out how we can be useful in the world. And being useful leads to a sense of purpose and meaning.” - Donald Miller, CEO, StoryBrand
About the Author
Mike Kim believes marketing isn’t about closing a sale, it’s about opening a relationship. This refreshing approach has made him a sought-after speaker, online educator, copywriter, and consultant to some of today’s top thought leaders and personal brands. He has also been a published contributor for leading business platforms including Entrepreneur.com, Inc.com, and the Huffington Post. Nowadays you’ll find him speaking at conferences, looking for the next great place to scuba dive, and occasionally sipping a glass of single malt—all while coaching, serving clients, and recording his top-ranked (and rated) podcast, the Brand You Podcast.
Inspires corporate professionals to build their own full-time business as a coach, consultant, or content creator Provides clarity on how to market oneself in any marketFeatures a proven 7-step system to building a personal brand based on working with top names in the industryProvides actionable strategies that leave the reader feeling clear, energized, and inspired to dream bigFeatures practical steps to building game-changing connections and win-win partnershipsProvides clarity on the vague business of building an "expert" business
Product Details
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