Driving Buy-In
The Science of Influence with Data
$73.66
- Hardcover
240 pages
- Release Date
12 June 2026
Summary
A step-by-step guide to transforming data into stakeholder buy-in and decisive action
Driving Buy-In, by data storytelling veteran Mico Yuk—who has trained over 20,000 data professionals at Fortune 500 companies including Shell, Nestlé, and Zoom—provides a practical guide for professionals who craft data visualizations and presentations that light a fire under decision-makers. It shows how to transform insights into real-world action. Eighty-eight percent of …
Book Details
| ISBN-13: | 9781394307494 |
|---|---|
| ISBN-10: | 1394307497 |
| Author: | Mico Yuk |
| Publisher: | John Wiley & Sons Inc |
| Imprint: | John Wiley & Sons Inc |
| Format: | Hardcover |
| Number of Pages: | 240 |
| Release Date: | 12 June 2026 |
| Weight: | 499g |
| Dimensions: | 229mm x 152mm x 20mm |
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About The Author
Mico Yuk
MICO YUK is the creator of the Buy-In Method, an award-winning storyteller, and a top-rated keynote speaker whose work has influenced teams at Fortune 1000 companies around the world. She hosts Analytics on Fire, a top 2% global podcast, and leads the Data Storytelling Academy. She is recognized as a top data strategy voice on LinkedIn.
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