Satisfaction Guaranteed

“Nontraditional Jewish restaurants have recently redefined what it means to eat deli. [Satisfaction Guaranteed] chronicles the roots of this reformed cuisine.” —Wall Street Journal “Maynard’s book will certainly appeal to Zingerman’s aficionados, but it will also interest those seeking to succeed in the challenging, ever changing world of gourmet fare… . Thoughtful reading for foodies and entrepreneurs.” —Kirkus Reviews “Offer[s] much to learn about the commitment necessary to grow a successful organization that places ideas and values over short-term profits.” —Booklist“Just when we food lovers thought we couldn’t admire Zingerman’s any more than we do, along comes Satisfaction Guaranteed with dozens more reasons to marvel at the treasured food haven. Maynard has written a book that captures the soul of this little deli that grew and grew and the unusual thinking that built the business. If you’re new to Zingerman’s, this is a great introduction to a most extraordinary place. If you’re already a fan, you’ll be fascinated by the insights. In every case, satisfaction is guaranteed.” —Dorie Greenspan, author of Baking with Dorie “Just like the exceptional company it chronicles, this book might have been called Satisfaction Exceeded! Micheline Maynard beautifully captures the trials, tribulations, trajectory, and ultimate triumph of one of America’s greatest business stories. Zingerman’s has fed generations of hungry gastronauts and inspired a legion of businesses fueled by purpose and love.” —Danny Meyer, CEO of Union Square Hospitality Group and author of Setting the Table “Whether you are starting a business, or just looking for a better way to organize your life, Micheline Maynard’s book is sure to make you better at everything you do. Sometimes in life we have all the motivation but not the information and this book helps you put those two together.” —Patricia Wells, journalist, author, and cooking school teacher “Satisfaction Guaranteed is a bible for excellence and values-driven organizations. This isn’t how most businesses are run … but it should be. I underlined half the book! Micheline Maynard delivers what I have wanted for decades: a deep dive into the magic of Zingerman’s.” —Ti Martin, co-proprietor of Commander’s Palace, New Orleans

Micheline Maynard is a journalist, author, and professor. She is a contributing columnist at The Washington Post, where her essays on business and culture appear in Voices Across America. She has been a senior editor at NPR’s Here & Now and was a senior correspondent and Detroit bureau chief for The New York Times. She also writes for The Takeout and Medium. She is the author of four books, most notably The End of Detroit: How the Big Three Lost Their Grip on the American Car Market. She lives in New Orleans and Ann Arbor.

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