Fashion Entrepreneurship
Retail Business Planning - Bundle Book + Studio Access Card
$275.72
- Book & Merchandise
304 pages
- Release Date
7 February 2019
Summary
“This is a useful step-by-step guide for starting your own apparel boutique or online business.” - Marissa Zorola, University of North Texas, US
Written by entrepreneurs, for entrepreneurs, the book explains management, market segmentation, financial statements, cash flow, accessing capital, e-commerce, and omni-channel retailing. A hypothetical business plan that builds with each chapter and examples of business models from Warby Parker and Etsy give you a framework for building a su…
Book Details
| ISBN-13: | 9781501334245 |
|---|---|
| ISBN-10: | 1501334247 |
| Author: | Michele M. Granger, Tina M. Sterling, Ann Cantrell |
| Publisher: | Bloomsbury Publishing PLC |
| Imprint: | Fairchild Books |
| Format: | Book & Merchandise |
| Number of Pages: | 304 |
| Edition: | 3rd |
| Release Date: | 7 February 2019 |
| Weight: | 800g |
| Dimensions: | 20mm x 216mm x 278mm |
Critics Review
This is a useful step-by-step guide for starting your own apparel boutique or online business.
This is a useful step-by-step guide for starting your own apparel boutique or online business. – Marissa Zorola, University of North Texas, US
This is a how-to fashion entrepreneurship book that takes you through each step in the development process of your business. – Gina Pisut, Middle Tennessee State University, US
The text is all-inclusive in creating a business plan for a fashion retail business that covers all key areas of business plan development. – Leo Z. Archambault, Mount Ida College, US
For the fashion merchandising field especially, this is the best textbook I have found available for such a class. – Ginger Woodard, East Carolina University, US
If you are teaching a retail fashion entrepreneurship course, this is your “go-to” text. It is one of the most complete texts for what students should know to start their own business. – Dave Netherton, Old Dominion University, US
Michele M. Granger
Michele M. Granger was a full professor in the Fashion and Interior Design Department, College of Business Administration, at Missouri State University, US.
Ann Cantrell is an Assistant Professor in the Fashion Business Management Department at the Fashion Institute of Technology (FIT), US and owner of Annie’s Blue Ribbon General Store in Brooklyn, NY.
Tina M. Sterling is an entrepreneur and serves as a consultant to businesses across the US.
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