1 to 1 The essence of Retail Branding and Design
The Essence of Retail Branding and Design
$109.13
- Hardcover
240 pages
- Release Date
30 September 2014
Summary
Retail mirrors society and as society is constantly changing retail has to be able to anticipate these changes in order to maintain its right of existence. In short; act, react or suffer! This book covers all the facets of retail branding, holistic formula development and the essential one-to-one relationship with your customers. It is the second book of Michel van Tongeren. The first book ‘Retail Branding: from stopping power to shopping power.’ was about how retail branding works. This new …
Book Details
| ISBN-13: | 9789063692643 |
|---|---|
| ISBN-10: | 9063692641 |
| Author: | Michel van Tongeren, SVT Branding +. Design Group |
| Publisher: | BIS Publishers B.V. |
| Imprint: | BIS Publishers B.V. |
| Format: | Hardcover |
| Number of Pages: | 240 |
| Release Date: | 30 September 2014 |
| Weight: | 1.05kg |
| Dimensions: | 256mm x 208mm x 22mm |
About The Author
Michel van Tongeren
Originally trained as an industrial designer at the Gerrit Rietveld Academy, Michel van Tongeren and two others started the company SVT Branding + Design Group. Now, after almost 25 years, the strategic design agency is one of the top design consultancies specialised in strategic branding and design development for great retailers. As strategy & concept director he is an appreciated lecturer at seminars, conferences and universities.
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