Applied Empathy

With Applied Empathy, Michael Ventura shows us how to unlock our ability to design solutions, spark innovation, and solve tough challenges with empathy at the center.

I believe that empathy has been the most underrated characteristic of the biggest winners in society. Michael has demonstrated an understanding and an execution around this incredible skill that I admire tremendously. Everybody should read this book.

The most neglected fact in business is we’re all human. Michael Ventura makes a powerful argument that empathy is the secret sauce of 21st century business. The more digital we get, the more empathy we need. Loved this book.

Meaningful change happens when people come together with open arms, minds and hearts. Honed through his experience working with a range of companies, Michael Ventura provides great insights and tools for how you too can make meaningful change happen.

Michael Ventura is the CEO and founder of Sub Rosa, a strategy and design firm that has worked with some of the world’s largest and most important brands, organizations, and startups: from Johnson & Johnson, Pantone, and Adobe to The TED Conference, Delta Airlines, and The Daily Show.

Additionally, Michael has served as a board member and advisor to a variety of organizations including Behance, The Burning Man Project, The Smithsonian’s Cooper Hewitt National Design Museum, and Tribal Link Foundation. He is also a visiting lecturer at institutions such as Princeton University and the United States Military Academy at West Point.

In addition to these pursuits, Michael leads a thriving indigenous medicine practice where he works with patients to help them address illness and injury of all types, on the road to better well-being.

A passionate entrepreneur, he also owns and operates a globally recognized design store in New York’s West Village with his wife Caroline. Applied Empathy is his first book.