Recommendation Engines, 9780262539074
Paperback
Unlock the secrets behind personalized suggestions, from Netflix to TikTok.

Recommendation Engines

$43.17

  • Paperback

    296 pages

  • Release Date

    16 November 2020

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Summary

How companies like Amazon, Netflix, and Spotify know what “you might also like”- the history, technology, business, and societal impact of online recommendation engines.

Increasingly, our technologies are giving us better, faster, smarter, and more personal advice than our own families and best friends. Amazon already knows what kind of books and household goods you like and is more than eager to recommend more; YouTube and TikTok always have another video lined up to show you; Netfli…

Book Details

ISBN-13:9780262539074
ISBN-10:0262539071
Author:Michael Schrage
Publisher:MIT Press Ltd
Imprint:MIT Press
Format:Paperback
Number of Pages:296
Release Date:16 November 2020
Weight:278g
Dimensions:178mm x 127mm
Series:The MIT Press Essential Knowledge
What They're Saying

Critics Review

“Recommendation Engines is an eye-opener to readers who […] find the ubiquitous “what people like you bought” suggestions of online merchants faintly intrusive and only occasionally useful.”—Strategy and Business

About The Author

Michael Schrage

Michael Schrage is a Research Fellow at the MIT Sloan School of Management’s Initiative on the Digital Economy. A sought-after expert on innovation, design, and network effects, he is the author of Serious Play- How the World’s Best Companies Simulate to Innovate, The Innovator’s Hypothesis- How Cheap Experiments Are Worth More than Good Ideas (MIT Press), and other books.

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