Social Butterflies

Engaging, fact-filled and profoundly illuminating, this terrific book demonstrates that social influences can be a powerful force for good. It’s inspiring to read – and it should help make the world a lot better. – Cass Sunstein, bestselling author of ‘Nudge’A brilliant guide to some of the key concepts in behavioural science. – Richard Shotton, author of ‘The Choice Factory’This book is a breath of fresh air, showing us how to use our social networks to achieve positive change. – Owain Service, author of ‘Think Small’Michael Sanders is an extraordinary behavioural scientist, and I’m absolutely thrilled that he’s written Social Butterflies to share his insights and knowledge with the world. – Katherine Milkman, Wharton School, University of Pennsylvania professor and presenter of the Choiceology podcast

Michael Sanders (Author)

Michael Sanders is Chief Scientist and Head of Research, Evaluation and Social Action at the Behavioural Insights Team. Michael is an Associate Fellow of the Blavatnik School of Government, where he teaches Behavioural Science and Policy. He is an affiliate of the Harvard Behavioural Insights Group and holds an MSc in Economics and Public Policy, and a PhD in Economics, both from the University of Bristol.

Susannah Hume (Author)

Susannah Hume is Principal Advisor and Head of Skills at the Behavioural Insights Team. She has a multidisciplinary background in political science and public policy, statistical methods, behavioural economics, business and English, including an MSc from the London School of Economics and Political Science. Born in Australia, prior to joining the Behavioural Insights Team, she worked on strategic policy issues in the Australian Government Department of the Prime Minister and Cabinet.