
The Design Thinking Playbook
Mindful Digital Transformation of Teams, Products, Services, Businesses and Ecosystems
$56.79
- Paperback
352 pages
- Release Date
3 May 2018
Summary
A radical shift in perspective to transform your organization to become more innovative
The Design Thinking Playbook is an actionable guide to the future of business. By stepping back and questioning the current mindset, the faults of the status quo stand out in stark relief—and this guide gives you the tools and frameworks you need to kick off a digital transformation. Design Thinking is about approaching things differently with a strong user orientation and fast iteration…
Book Details
| ISBN-13: | 9781119467472 |
|---|---|
| ISBN-10: | 1119467470 |
| Author: | Michael Lewrick, Patrick Link, Larry Leifer |
| Publisher: | John Wiley & Sons Inc |
| Imprint: | John Wiley & Sons Inc |
| Format: | Paperback |
| Number of Pages: | 352 |
| Release Date: | 3 May 2018 |
| Weight: | 839g |
| Dimensions: | 236mm x 188mm x 20mm |
| Series: | Design Thinking Series |
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About The Author
Michael Lewrick
Michael Lewrick, PhD, is an international speaker and teaches design thinking as a visiting professor at various universities, and author of Design Thinking: Radical Innovations in a Digitized World.
Patrick Link, PhD, is Professor of Product Innovation and Chair of Industrial Engineering at Lucerne University of Applied Sciences in Switzerland. He is intensively involved in the development of agile methods in product management, design thinking and lean start-ups.
Larry Leifer, PhD, is one of the founders of Design Thinking, and teaches in the d.school at Stanford University, where he is Professor of Mechanical Engineering Design. He is the Founding Director of the Hasso Plattner Design Thinking Research Program at Stanford.
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