Customer Relationship Management, 1st Edition
Marketing 04.04
$26.69
- Paperback
128 pages
- Release Date
24 March 2002
Summary
Fast track route to developing world customer relationships
Covers all the key techniques for successful customer relationship management, from developing profitable customer relationships to integrated sales management systems and from e-marketing to pricing
Examples and lessons from some of the world’s most successful businesses, including Cisco and EclipsysEMC, and ideas from the smartest thinkers, including Don Peppers, Thomas Siebel and Patricia Seybold
Includes a gloss…
Book Details
| ISBN-13: | 9781841122137 |
|---|---|
| ISBN-10: | 1841122130 |
| Author: | Michael J. Cunningham |
| Publisher: | John Wiley and Sons Ltd |
| Imprint: | Capstone Publishing Ltd |
| Format: | Paperback |
| Number of Pages: | 128 |
| Edition: | 1st |
| Release Date: | 24 March 2002 |
| Weight: | 142g |
| Dimensions: | 173mm x 125mm x 11mm |
| Series: | Express Exec |
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About The Author
Michael J. Cunningham
MICHAEL J CUNNINGHAM is Founder and President of the Harvard Computing Group. He is the author of B2B: How to build a profitable e-business; Smart Things to Know about E-Business and Partners.com.
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