Madison Avenue Revisited
The verdict on the advertising industry is murder, not manslaughter
$49.90
- Paperback
224 pages
- Release Date
4 June 2026
Summary
This is a critical, deep-dive examination into how the advertising industry’s media function collapsed from a profitable, integrated department during the Golden Age of Advertising into today’s fragmented, less effective, and often opaque business. Authored by industry veteran Michael Farmer, the book systematically traces the decline, starting from the era when media was a low-status but high-profit “back office” activity fuelled by 15% commissions, to its current state marred by technologic…
Book Details
| ISBN-13: | 9781918215113 |
|---|---|
| ISBN-10: | 1918215111 |
| Author: | Michael Farmer |
| Publisher: | LID Publishing |
| Imprint: | LID Publishing |
| Format: | Paperback |
| Number of Pages: | 224 |
| Release Date: | 4 June 2026 |
| Dimensions: | 216mm x 138mm |
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About The Author
Michael Farmer
Michael Farmer founded Farmer & Company in 1992. Prior to this, he worked as a strategy consultant with The Boston Consulting Group and was a Director of Bain & Company. He led Bain’s Munich, Paris, and London offices during the company’s European expansion in the 1980s. He is also the author of Madison Avenue Manslaughter.
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