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International Marketing, 3rd Edition

Michael Czinkota and Ilkka Ronkainen


ISBN / EAN: 9780170237871
This textbook is prescribed for the following courses:
BUS343 - International Marketing Murdoch University
AMN431 - Marketing Internationally Queensland University of Technology
MARK 302 - International Marketing Victoria University
156.338 - International Marketing Massey University
Use our Textbook Finder to find the rest of your Textbooks!
PUBLISHED: 29th October 2013
ISBN: 9780170237871
International Marketing, 3rd Edition
Product Unavailable
ISBN / EAN: 9780170237871
This textbook is prescribed for the following courses:
BUS343 - International Marketing Murdoch University
AMN431 - Marketing Internationally Queensland University of Technology
MARK 302 - International Marketing Victoria University
156.338 - International Marketing Massey University
Use our Textbook Finder to find the rest of your Textbooks!
OTHER FORMATS:
PUBLISHED: 29th October 2013
ISBN: 9780170237871

Annotation

This third Asia Pacific edition of International Marketing continues to offer up-to-date examples from Australia, New Zealand and throughout the Asia Pacific region alongside an international perspective to provide a truly global context.

Publisher Description

This third Asia Pacific edition of International Marketing continues to offer up-to-date examples from Australia, New Zealand and throughout the Asia Pacific region alongside an international perspective to provide a truly global context. The text examines the unique conditions in which businesses from this region operate, concentrating on the challenges that face marketers. Students are provided with a comprehensive overview of both the theory and application of international marketing, including an examination of the distinct issues that affect a range of enterprises from start-up operations to small, medium and multinational firms. The ongoing concerns of the environment and the sustainability of business are integrated throughout the text. Other important emergent areas affecting the practice of international marketing, such as the dominance of social media and e-commerce are also discussed. To aid class discussions, short case studies are presented at the end of each chapter as well as a case for more extensive analysis at the end of each part.

Product Details

Author
Michael Czinkota, Ilkka Ronkainen
Publisher
Cengage Learning Australia
Year
2013
Edition
3rd
ISBN-10
0170237877
ISBN-13
9780170237871
Format
Paperback
Subtitle
Asia Pacific Edition
Country of Publication
Australia
Publication Date
2013-10-29
Textbook
1