Now You See It and Other Essays on Design

Design is a way to engage with real content, real experience,' writes celebrated essayist Michael Bierut in this follow-up to his best-selling Seventy-Nine Short Essays on Design (2007). In more than fifty smart and accessible short pieces from the past decade, Bierut engages with a fascinating and diverse array of subjects. Essays range across design history, practice, and process; urban design and architecture; design hoaxes; pop culture; Hydrox cookies, Peggy Noonan, baseball, The Sopranos; and an inside look at his experience creating the 'forward' logo for Hillary Clinton's 2016 presidential campaign. Other writings celebrate such legendary figures as Jerry della Femina, Alan Fletcher, Charley Harper, and his own mentor, Massimo Vignelli. Bierut's longtime work in the trenches of graphic design informs everything he writes, lending depth, insight, and humor to this important and engrossing collection.

“"This is a story of optimism and curiosity disguised as a book of design essays-an entertaining and encouraging account for those in any creative industry." - Technical Communication -- -”

"Covering everything from design history, practice and process to baseball, pop culture and design hoaxes - as well as celebrating leading design figures like Alan Fletcher, Massimo Vignelli and more - Now You See It is a deep, insightful and often humorous depiction of how design shapes our world. "Like a mentor in a book" is how one reader describes it. If you liked Beirut's How To, you'll like this too." -- Creative Bloq

Michael Bierut is a partner in Pentagram Design's New York office, where his clients have included Verizon, MIT Media Lab, the New York Times, the Brooklyn Academy of Music, the New York Jets, the Rock and Roll Hall of Fame, the Walt Disney Company, and the Museum of Sex. He has won hundreds of design awards, and his work is represented in the permanent collections of the Museum of Modern Art (MoMA), the Metropolitan Museum of Art, the Cooper-Hewitt, National Design Museum, and the Library of Congress. He is a senior critic in graphic design at Yale University.

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