Health Promotion, 1st Edition by Merryn McKinnon, Paperback, 9781108816045 | Buy online at The Nile
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Health Promotion, 1st Edition

A Practical Guide to Effective Communication

Author: Merryn McKinnon  

Health Promotion, 1st Edition
Paperback
ISBN / EAN: 9781108816045
This textbook is prescribed for the following courses:
250.100 - Health Communication Massey University
HPRM604 - Health Promotion Auckland University of Technology
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Summary

This text introduces students to the principles and practice of health promotion in Australian and international public health contexts.

Health Promotion: A Practical Guide to Effective Communication introduces students to the fundamental principles and practices of health promotion in the Australian and international public health contexts. It combines the core principles and theories of health promotion with those of effective communication.

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Description

Health Promotion: A Practical Guide to Effective Communication introduces students to the fundamental principles of health promotion in Australian and international public health contexts. Combining the core principles and theories of health promotion with those of effective communication, the text guides readers through the practical steps of planning, implementing and evaluating programs that empower health consumers and facilitate improved health outcomes for individuals and communities. The chapters consolidate and extend readers' understanding of key topics through case-study scenarios, problem-based learning activities, revision questions and recommendations for further reading. The 'Elsewhere in the World' sections link the text to health promotion programs globally. The final chapter brings together key concepts and highlights initiatives in action through a selection of eight extended international case studies. This essential resource will equip students with the knowledge and tools to prepare them for practice across a range of health and policy settings.

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About the Author

Merryn McKinnon is a senior lecturer in Science Communication at the Centre for the Public Awareness of Science at the Australian National University. She has worked in science communication nationally and internationally, in both academic and non-academic roles. Her teaching and research focus on helping the scientists, public health workers and policy makers of tomorrow to communicate clearly and with influence, and to identify ways of creating meaningful and genuinely inclusive public engagement.

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Product Details

Publisher
Cambridge University Press
Published
25th June 2021
Edition
1st
Pages
308
ISBN
9781108816045

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This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.

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$74.49
Or pay later with
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Check delivery options
ISBN / EAN: 9781108816045
This textbook is prescribed for the following courses:
250.100 - Health Communication Massey University
HPRM604 - Health Promotion Auckland University of Technology
Use our Textbook Finder to find the rest of your Textbooks!
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