Political Marketing on Social and Mobile Media
remaking the paradigm?
$479.04
- Hardcover
192 pages
- Release Date
10 September 2025
Summary
The Digital Campaign Trail: Political Marketing in the Social and Mobile Age
This book explores how social and mobile media have been used in political campaigns since 2008, examining how social media are already being implemented as well as how these types of messaging platforms might be used in the future.
Chapters in this book discuss how social and mobile media are becoming imperative when marketing a candidate’s image, distributing messages, fundraising, and getting out…
Book Details
| ISBN-13: | 9781032875224 |
|---|---|
| ISBN-10: | 1032875224 |
| Series: | Routledge Studies in Media, Communication, and Politics |
| Author: | Melissa M. Smith |
| Publisher: | Taylor & Francis Ltd |
| Imprint: | Routledge |
| Format: | Hardcover |
| Number of Pages: | 192 |
| Release Date: | 10 September 2025 |
| Weight: | 453g |
| Dimensions: | 234mm x 156mm |
About The Author
Melissa M. Smith
Melissa M. Smith is a professor of communication and holds the Gibbons Chair of Journalism at Mississippi University for Women, USA. Along with publishing and presenting several articles in political communication, she was co-author of Campaign Finance Reform: The Political Shell Game (2010), Dark Money, Super PACs and the 2012 Election (2014) and author of Third Parties, Outsiders, and Renegades: Modern Challenges to the Two-Party System in Presidential Elections (2022).
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