Social Media Marketing, 2nd Edition by Melissa Barker, Paperback, 9781305502758 | Buy online at The Nile
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Social Media Marketing, 2nd Edition

A Strategic Approach

Author: Melissa Barker, Donald I. Barker, Debra L. Zahay, Nicholas Bormann and Mary Roberts  

Social Media Marketing, 2nd Edition
Paperback
ISBN / EAN: 9781305502758
This textbook is prescribed for the following courses:
BX3081 - Social Media Marketing James Cook University
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PRODUCT INFORMATION

Description

Prepare for a successful career in social media marketing or a related field with the unique emphasis found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E. Each chapter in this popular book includes a section on creating a personal brand, which is useful to current or future professionals at any stage of career development. This edition emphasizes how to use social media techniques, detailed in the book, to develop and maintain a strong personal brand. Helpful discussions also address a full range of online and offline elements you can use to create a viable personal branding strategy. You learn how to use graphical concepts to structure and strategize within what is otherwise a chaotic social media milieu. This edition summarizes many of today's best practices for marketing activities on social media platforms to assist you in functioning most effectively and dealing with the rapid change that is a hallmark of social media.

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About the Author

Melissa S. Barker is a marketing and public relations professional, specializing in social media marketing and search engine marketing. She designed and implemented a social media marketing campaign for the Virtual Private Library, a popular subject directory, which included the production of a widely viewed five-star rated promotional YouTube video called, "The Virtual Private Library and the Deep Web," as well as a feature article, "Top 10 Internet Search Tips." She lives Washington State.

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Product Details

Publisher
Cengage Learning, Inc | CENGAGE Learning Custom Publishing
Published
22nd March 2016
Edition
2nd
Pages
400
ISBN
9781305502758

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Or pay later with
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ISBN / EAN: 9781305502758
This textbook is prescribed for the following courses:
BX3081 - Social Media Marketing James Cook University
Use our Textbook Finder to find the rest of your Textbooks!
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