The Magic Feather Effect

“In The Magic Feather Effect, Melanie Warner demystifies the physiology of alternative (placebo) medicine, explaining exactly how, in the words of John Milton, ‘the mind can make a heaven of hell and a hell of heaven.’” – Paul Offit, author of Do You Believe in Magic? “Fascinating… Fair-minded, thorough, and focused on verifiable scientific research… This well-written survey of alternative medicine also leaves readers with a sharp critique of mainstream medicine: that it does not currently priotritize creating ‘empathic connections’ with patients, the major strength of alternative medicine.” * Publishers Weekly, starred review * “Timely…Warner is even-handed and presents absorbing case studies of people whose lives have been positively changed by alternative medicine, as well as areas where Western medicine could stand to adopt a few of the mindsets and techniques found in some forms of alternative medicine. While she finds limits to what alternative medicine can do for the human body and spirit, there’s a tremendous amount that it can accomplish, even if the reasons why will surprise you.” * Spirituality & Health * Praise for The Magic Feather Effect

“Persuasive…The small miracle of this entertaining and highly useful book is that it gives you the tools to understand how alternative medicine works, so you can confidently make up your own mind.” * The Washington Post *

Melanie Warner is a freelance writer for various publications, including The New York Times and Fast Company. She has spent the past fifteen years writing about business, first as a writer at Fortune magazine, where among other things, she wrote about the dotcom boom in Silicon Valley. She was also a staff reporter for The New York Times, covering the food industry. The author of The Magic Feather Effect and Pandora’s Lunchbox, she lives in Honolulu.

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