Integrated Marketing Communication
a balanced approach
$130.57
- Paperback
544 pages
- Release Date
22 April 2019
Summary
Integrated Marketing Communication: A Balanced Approach
Integrated Marketing Communication: A Balanced Approach is your guide to integrated marketing communication (IMC), introducing you to the principles that underpin its practice.
This text considers the different theories of how IMC works, taking the empirical evidence available into account, and illustrating its real-world application with relevant industry examples. With expert commentary supported by contemporary case …
Book Details
| ISBN-13: | 9780195596717 |
|---|---|
| ISBN-10: | 0195596714 |
| Author: | Maxwell Winchester, Peter Ling, Lara Stocchi, Wonsun Shin, Hyunjin Kang, May O.Lwin |
| Publisher: | Oxford University Press Australia |
| Imprint: | OUP Australia and New Zealand |
| Format: | Paperback |
| Number of Pages: | 544 |
| Release Date: | 22 April 2019 |
| Weight: | 842g |
| Dimensions: | 247mm x 204mm x 17mm |
About The Author
Maxwell Winchester
Dr. Max Winchester - Head of Scholarship and Professional Learning, First Year College, Victoria University
Peter Ling - Visiting Fellow, Wee Kim Wee School of Communication and Information, Nanyang Technological University, Singapore
Dr. Lara Stocchi - Senior Lecturer in Marketing, College of Business, Government, and Law, Flinders University
May O. Lwin - Professor, Wee Kim Wee School of Communication and Information, and Associate Dean (Special Projects), College of Humanities, Arts & Social Sciences, Nanyang Technological University, Singapore
Dr. Wonsun Shin - Senior Lecturer, School of Culture and Communication, and Co-Director, Master of Marketing Communications, University of Melbourne
Hyunjin Kang - Assistant Professor, Wee Kim Wee School of Communication and Information, Nanyang Technological University, Singapore
Returns
This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.