The Influence Economy, 9780197665152
Hardcover
Uncover how hidden forces manipulate consumer choices and organizational decisions.

The Influence Economy

decoding supplier-induced demand

$89.46

  • Hardcover

    320 pages

  • Release Date

    1 June 2025

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Summary

The Influence Economy: Unmasking the Forces Shaping Consumer Decisions

What truly shapes a buyer’s needs and wants? In The Influence Economy, Maxim Sytch delves into the subtle yet powerful influences that nudge buyers toward questionable decisions and excessive consumption. The book reveals how professional services – consulting, marketing, banking, and legal firms – often create demand for unnecessary and potentially harmful products and services.

Sytch uncovers h…

Book Details

ISBN-13:9780197665152
ISBN-10:0197665152
Author:Maxim Sytch
Publisher:Oxford University Press Inc
Imprint:Oxford University Press Inc
Format:Hardcover
Number of Pages:320
Release Date:1 June 2025
Weight:544g
Dimensions:224mm x 140mm x 36mm
What They're Saying

Critics Review

Captivating read! Superbly written blend of classic research, fresh thinking, and spot-on field work, The Influence Economy is a deep dive into the arcane world of professional services. Lawyers, bankers, consultants, and the like are often wise, well-meaning advisors, but also can create demand for unnecessary, even harmful corporate actions. Full of provocative questions. Be prepared to think! * Kathleen M. Eisenhardt, S. W. Ascherman Professor, Stanford University *How often does a dissertation supervisor’s advice serve her interests rather than the student’s? Often, but the phenomenon is not limited, nor concentrated, in professors. It is generic to professionals who in some part create demand for their service. This book looks closely at lawyers, among others. To what extent do lawyers encourage clients to pay for services more in the lawyer’s interest than the client’s? What about business consultants? Doctors? Politicians? Frightening questions. Significant questions. You will not walk out of this book the same person who entered. * Ronald S. Burt, Distinguished Professor, Bocconi University and Charles M. Harper Leadership Professor of Sociology and Strategy, University of Chicago *A tour de force exploring the intricate dynamics that underpin the market for professional services. The novelty and rigor of this book’s arguments make it indispensable reading for scholars and practitioners alike who have a keen interest in understanding the dynamics of these markets. Others with a broader interest in professions, the knowledge economy, and the art of influence and persuasion will also find this work enlightening. Ultimately, I think both buyers and sellers of professional services should read this book-it will change their perspective. * Ranjay Gulati, Paul R. Lawrence MBA Class of 1942 Professor of Business Administration, Harvard Business School *You likely have not heard of supplier-induced demand. After reading this book, you will know why its effect should concern you when managing an organization, buying a service or product, or simply participating in our complex, information-studded society. These concerns are especially great if you are participating in the tight embrace that consulting firms and other professional firms have with their corporate clients. Read the book to see why. * Henrich R. Greve, Rudolf and Valeria Maag Chaired Professor of Entrepreneurship, INSEAD *

About The Author

Maxim Sytch

Maxim Sytch is the Jack D. Sparks Whirlpool Corporation Research Professor of Business Administration and a Professor in the Department of Management and Organizations at the Stephen M. Ross School of Business, University of Michigan. His research explores how networks of relationships among individuals and organizations emerge and shape behaviors and outcomes.

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