2030

A ground-breaking analysis from one of the world's foremost experts on global trends, including answers on how COVID- 19 will amplify and accelerate each of these changes. Once upon a time, the world was neatly divided into prosperous and backward economies. Babies were plentiful, workers outnumbered retirees and people aspiring towards the middle class yearned to own homes and cars. Companies didn't need to see any further than Europe and the United States to do well. We grew up learning how to 'play the game', and we expected the rules to remain the same throughout our lifetimes. That world – and those rules – are over. By 2030, a new reality will take hold, and before you know it there will be more grandparents than grandchildren. The global economy will be driven by the non-Western consumer for the first time in modern history and there will be more global wealth owned by women than men. There will be more robots than workers and more currencies than countries. All these trends, currently underway, will change everything you know about culture, the economy and the world. 2030 is both a remarkable guide to the coming changes and an exercise in the power of 'lateral thinking', thereby revolutionising the way you think about cataclysmic change and its consequences. AUTHOR: Mauro F. Guillen is one of the most original thinkers at the Wharton School, where he holds the Zandman Professorship in International Management and teaches in its flagship Advanced Management Program. He trained as a sociologist at Yale and previously worked as a business economist in his native Spain. His online classes on Coursera have attracted over 100,000 participants from around the world. 9 b/w illustrations

We do not know what the world will look like in 2030. But we do know the underlying trends that will shape it, argues Guillén of the Wharton School. This thought-provoking book illuminates the most important: demographic shifts, notably the African baby boom; the changing nature of ageing and retirement; the emergence of a new global middle class; the rise of women as entrepreneurs and leaders; the challenges to cities; “more cell phones than toilets”; the sharing economy; and the future of money. It is fun. Enjoy

MAURO F. GUILLÉN is one of the most original thinkers at the Wharton School, where he holds the Zandman Professorship in International Management and teaches in its flagship Advanced Management Program. He trained as a sociologist at Yale and previously worked as a business economist in his native Spain. His online classes on Coursera have attracted over 100,000 participants from around the world.

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