Rebel Ideas

THE INSTANT SUNDAY TIMES BESTSELLER

'A master of the genre' THE TIMES

'A gripping read, full of intelligence and perspective' JAMES DYSON

'Will change the way you think about success and even about life' JUDY MURRAY

'On a vital and still-overlooked topic, Matthew Syed has assembled a compelling base of evidence from a wide range of scientists. If that sounds intimidating, don't worry: Syed is a superb storyteller. I couldn't put the book down, and I learned so much. A stunning achievement' TIM HARFORD, AUTHOR OF THE UNDERCOVER ECONOMIST

Matthew Syed's phenomenal bestseller will change the way you think about success - forever. Rebel Ideas examines the power of 'cognitive diversity' - the ability to think differently about the world around us.

It explains how to harness our unique perspectives, pool our collective intelligence and tackle the greatest challenges of our age - from climate change to terrorism. It draws on a dazzling range of case studies, including the catastrophic failings of the CIA before 9/11, a fatal communication breakdown on top of Mount Everest and a moving tale of de-radicalisation in America's Deep South.

Rebel Ideas will strengthen any team or organisation, but has dozens of personal applications, too: from the art of personal reinvention to the remarkable benefits of personalised nutrition. It shows us how to become more creative, how to collaborate in a world becoming more interconnected, and how to break free of the echo chambers that surround us all.

It's time to think differently...

“A master of the genre”

Syed excels in drawing together disparate stories and examples, and weaving them together into an interesting narrative TES Entertainingly weaves together stories from business and politics to argue persuasively that cognitive diversity boosts collective intelligence The Times The Times Will change the way you think about success and even about life A gripping read, full of intelligence and perspective On a vital and still-overlooked topic, Matthew Syed has assembled a compelling base of evidence from a wide range of scientists. If that sounds intimidating, don't worry: Syed is a superb storyteller. I couldn't put the book down, and I learned so much. A stunning achievement The Undercover Economist

Matthew Syed is the Sunday Times number one bestselling author of Bounce, Black Box Thinking and You Are Awesome. He writes an award-winning newspaper column in The Times and is the co-host of the hugely successful BBC podcast, Flintoff, Savage and the Ping Pong Guy. Matthew is the co-founder of Greenhouse, a charity that empowers youngsters through sport, a member of the FA's Technical Advisory Board and an ambassador for the PiXL educational foundation. Matthew lives in London with his wife and two children. To find out more about his work visit:

THE INSTANT SUNDAY TIMES BESTSELLER 'A master of the genre' The Times Success is no longer just about talent, or knowledge or skill. Today, it is also about freeing ourselves from the blinkers and blind spots that beset us all, and harnessing a critical new ingredient: cognitive diversity.In this bold and inspiring new book, Matthew Syed - the bestselling author of Bounce and Black Box Thinking - offers a radical new approach to success and a route map to how we can tackle our most complex challenges, such as obesity, terrorism and climate change. Rebel Ideas draws upon cutting-edge research in psychology, economics and anthropology, and takes lessons from a dazzling range of case studies, including the catastrophic intelligence failings of the CIA before 9/11, a communication breakdown at the top of Mount Everest and a moving tale of deradicalisation in America's Deep South.It is a book that will strengthen any institution or team, but also offers dozens of individual applications too: the art of personal reinvention, the extraordinary benefits of personalised nutrition and how to break free of the echo chambers that surround us all. Rebel Ideas offers a radical blueprint for the future. It challenges hierarchies, encourages constructive dissent and forces us to think again about how success really happens.

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