The Challenger Sale
taking control of the customer conversation
$46.00
- Paperback
240 pages
- Release Date
19 March 2013
Summary
The Challenger Sale: Take Control and Drive Growth
What’s the secret to sales success? It’s not just about building relationships! Matthew Dixon and Brent Adamson share a groundbreaking revelation: the best salespeople challenge their customers.
Based on a study of thousands of sales reps worldwide, The Challenger Sale unveils a shocking truth that defies conventional wisdom. Classic relationship-building is not the key to high performance. Sales reps fall into five…
Book Details
| ISBN-13: | 9780670922857 |
|---|---|
| ISBN-10: | 0670922854 |
| Author: | Matthew Dixon |
| Publisher: | Penguin Putnam Inc |
| Imprint: | Portfolio |
| Format: | Paperback |
| Number of Pages: | 240 |
| Release Date: | 19 March 2013 |
| Weight: | 299g |
| Dimensions: | 232mm x 152mm x 18mm |
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What They're Saying
Critics Review
The most important advance in selling for many years.
The most important advance in selling for many years. – Neil Rackham, author of SPIN Selling
About The Author
Matthew Dixon
Matthew Dixon and Brent Adamson are managing directors with CEB in Washington, D.C.
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